Seven­teen steps to sus­tain­abil­ity


Sus­tain­abil­ity and how to achieve it in busi­ness is a grow­ing chal­lenge for Kiwi com­pa­nies. And the topic is in the spot­light on Septem­ber 25 - the day which marks two years since 193 coun­tries, in­clud­ing New Zealand signed up to the 17-strong list of United Na­tions’ Sus­tain­able De­vel­op­ment Goals (SDGs)

These pose in­spir­ing but am­bi­tious tar­gets in the pur­suit of eco­nomic growth, eco­log­i­cal in­tegrity and so­cial progress from pro­grammes that help alievi­ate poverty to those that help in­tro­duce the con­cept of hu­man rights into busi­ness.

The SDGs were in­spired by the of­ten quoted as­ser­tion by Ban Ki Moon, a for­mer United Na­tions Sec­re­tary-Gen­eral, that ‘‘we don’t have plan B, be­cause there is no planet B.’’

Start­ing next week, Sun­day Busi­ness, Stuff and the Sus­tain­able Busi­ness Coun­cil, will be tak­ing a look at some of the ex­cit­ing projects be­ing un­der­taken by New Zealand busi­nesses large and small, to both re­duce neg­a­tive im­pacts on the com­mu­ni­ties around them, and also pro­mote aims which do some good.

Stuff has started the jour­ney on re­ally un­der­stand­ing what be­com­ing a so­cially re­spon­si­ble cor­po­ra­tion means. We want to share our jour­ney and that of other com­pa­nies, so we can all ben­e­fit.

Stuff’s CSR man­ager An­na­marie Jamieson said: ‘‘For us Cor­po­rate So­cial Re­spon­si­bil­ity is not a to­ken pro­gramme. CSR is a way of do­ing busi­ness - an ethos - that brings pro­found pur­pose to ev­ery­thing we do.

‘‘We do this be­cause the best busi­ness done is busi­ness that ben­e­fits ev­ery­one. Our so­cial pur­pose rep­re­sents our busi­ness pur­pose. Build­ing a busi­ness with so­cial good at the core gives mean­ing in our day-to-day work.’’

Stuff’s own pro­grammes will be fea­tured in the weeks ahead, as we ex­am­ine the work be­ing done to meet those Sus­tain­able De­vel­op­ment Goals.

Mean­while, the Sus­tain­able Busi­ness Coun­cil’s work is di­rected at mak­ing sus­tain­able busi­ness prac­tices within the New Zealand busi­ness com­mu­nity main­stream. It is the only global net­work part­ner of the World Busi­ness Coun­cil for Sus­tain­able De­vel­op­ment.

SBC’s ex­ec­u­tive direc­tor Ab­bie Reynolds said its 91 mem­bers be­lieved busi­ness has a lead­ing role to play in ad­dress­ing cli­mate change, as well as New Zealand’s

CSR is a way of do­ing busi­ness - an ethos. An­na­marie Jamieson.

top en­vi­ron­men­tal and so­cial is­sues.

She said: ‘‘We help busi­nesses cre­ate a roadmap for ac­tion. Sus­tain­abil­ity is a process and we are here to en­cour­age and of­fer help on the jour­ney, by con­nect­ing mem­bers so they can work to­gether on projects and share ex­pe­ri­ences.’’

This col­umn se­ries will fea­ture the work of Sus­tain­able Busi­ness Coun­cil mem­ber busi­nesses and other com­pa­nies. Goal One Poverty.


The United Na­tions Sus­tain­able De­vel­op­ment Goals form a frame­work for busi­nesses. Sus­tain­able Busi­ness Coun­cil ex­ec­u­tive direc­tor Ab­bie Reynolds.

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