Mas­sive rise in broad­band use

Te Awamutu Courier - - News -

The rapid growth of broad­band data use in Waipa¯ shows no sign of slow­ing, with lat­est fig­ures show­ing a mas­sive in­crease in de­mand.

Fig­ures just re­leased by Cho­rus con­tinue to show that fast, re­li­able broad­band is an es­sen­tial part of many Ki­wis’ day-to-day lives.

The av­er­age Waipa¯ home used 183GB of broad­band data in Novem­ber 2018 com­pared to 132GB in 2017, a 38 per cent in­crease. 183GB is the equiv­a­lent of watch­ing 61 hours of con­tent on Net­flix each month.

Cho­rus net­work strat­egy man­ager Kurt Rodgers says most homes across the coun­try now have sev­eral con­nected de­vices go­ing at any one time.

“With voice ac­ti­vated smart de­vices such as Google Home and Ama­zon’s Alexa now be­com­ing com­mon­place, we’re us­ing far more data and re­quir­ing faster, more de­pend­able broad­band speeds,” he says .

“Peo­ple’s view­ing habits have shifted on­line and it’s no longer just down to Net­flix. TVNZ now has on­line only, On­De­mand con­tent, while Free­view has just launched an in­dus­try-first de­vice that brings free-to-air con­tent onto a stream­ing plat­form.

“Free­view’s new stream­ing de­vice in­te­grates the off­line and on­line worlds into one user in­ter­face. It’s a sim­ple, small and tidy de­vice that at­taches mag­net­i­cally to the back of your TV and re­moves the need for ugly aeri­als, coax ca­bles and satel­lites dishes. And of course the gam­ing in­dus­try has re­cently boomed. In July we ex­pe­ri­enced the big­gest data spike on the Cho­rus net­work due to New Zealan­ders down­load­ing the lat­est ver­sion of Fort­nite.”

Na­tion­ally, the av­er­age New Zealand home used about 234GB of broad­band data in Novem­ber this year com­pared with 172GB last year, more than a 35 per cent in­crease.

New Zealand has al­ready had dra­matic im­prove­ments in broad­band thanks to the Ul­tra­Fast Broad­band (UFB) fi­bre roll­out and the Ru­ral Broad­band Ini­tia­tive. Up­dates have also been made to broad­band elec­tron­ics across Cho­rus’ cop­per net­work.

“While fi­bre is the fastest form of broad­band tech­nol­ogy, for ar­eas where it’s not yet avail­able VDSL on the Cho­rus cop­per net­work pro­vides a faster, more re­li­able ser­vice with less buffer­ing than reg­u­lar ADSL.” Kurt says Cho­rus has made it eas­ier for peo­ple to work with their broad­band provider to up­grade to VDSL.

“If VDSL is avail­able at your ad­dress, we may be able to up­grade you without a tech­ni­cian vis­it­ing. VDSL is a great al­ter­na­tive where fi­bre isn’t an op­tion now or in the fu­ture.”

To find out what broad­band speed your house­hold could be get­ting and how to up­grade visit www.cho­rus.co.nz and en­ter your ad­dress into the broad­band checker.

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