Massive rise in broadband use
The rapid growth of broadband data use in Waipa¯ shows no sign of slowing, with latest figures showing a massive increase in demand.
Figures just released by Chorus continue to show that fast, reliable broadband is an essential part of many Kiwis’ day-to-day lives.
The average Waipa¯ home used 183GB of broadband data in November 2018 compared to 132GB in 2017, a 38 per cent increase. 183GB is the equivalent of watching 61 hours of content on Netflix each month.
Chorus network strategy manager Kurt Rodgers says most homes across the country now have several connected devices going at any one time.
“With voice activated smart devices such as Google Home and Amazon’s Alexa now becoming commonplace, we’re using far more data and requiring faster, more dependable broadband speeds,” he says .
“People’s viewing habits have shifted online and it’s no longer just down to Netflix. TVNZ now has online only, OnDemand content, while Freeview has just launched an industry-first device that brings free-to-air content onto a streaming platform.
“Freeview’s new streaming device integrates the offline and online worlds into one user interface. It’s a simple, small and tidy device that attaches magnetically to the back of your TV and removes the need for ugly aerials, coax cables and satellites dishes. And of course the gaming industry has recently boomed. In July we experienced the biggest data spike on the Chorus network due to New Zealanders downloading the latest version of Fortnite.”
Nationally, the average New Zealand home used about 234GB of broadband data in November this year compared with 172GB last year, more than a 35 per cent increase.
New Zealand has already had dramatic improvements in broadband thanks to the UltraFast Broadband (UFB) fibre rollout and the Rural Broadband Initiative. Updates have also been made to broadband electronics across Chorus’ copper network.
“While fibre is the fastest form of broadband technology, for areas where it’s not yet available VDSL on the Chorus copper network provides a faster, more reliable service with less buffering than regular ADSL.” Kurt says Chorus has made it easier for people to work with their broadband provider to upgrade to VDSL.
“If VDSL is available at your address, we may be able to upgrade you without a technician visiting. VDSL is a great alternative where fibre isn’t an option now or in the future.”
To find out what broadband speed your household could be getting and how to upgrade visit www.chorus.co.nz and enter your address into the broadband checker.