LIFE-CHANGING HEARING SUPPORT AVAILABLE FOR KIWIS HIT BY HARDSHIP
Kiwis experiencing hearing loss coupled with financial hardship are being encouraged to find out more about the ‘Free to Hear Programme’, the only initiative of its kind in New Zealand aimed at improving the lives of thousands of everyday people.
The initiative from Bay Audiology has already helped more than 2,500 people receive starter hearing aids and essential support at no cost, and as the long-lasting eɈects of COVID-19 continue to impact household budgets, the decision to get hearing aids is being increasingly seen by many as an ‘extra’, rather than a necessity.
“Nobody should miss out on hearing the joys of life,” says Bay Audiology Managing Director, Dean Lawrie. “Our research showed that households are cutting back on items like groceries and clothing in order to access health services, reinforcing how important the Free to Hear Programme is for everyday Kiwis.”
“It can be a frustrating, tiring and isolating world for those who experience hearing loss. I myself wear hearing aids and know first-hand the transformative impact of being able to hear my family, friends, colleagues and the world around me.”
Over 500,000 people in New Zealand recognise that they are aɈected by hearing loss according to the New Zealand Hearing Industry Association, although figures are predicted to be much higher as many more suɈer but do not yet recognise the impact hearing loss is having on their lives.
Customers are assessed for the Free to Hear Programme on an individual basis by a qualified Audiologist including a full diagnostic consultation to assess the extent of hearing loss. If their hearing needs can be met with a hearing aid device within the Programme, and their personal circumstances mean that they would not otherwise be able to access hearing aids to improve their everyday life, then
they will receive starter hearing aids and a six-week battery supply as well as ongoing support at no cost.
Government funding is currently available to go towards hearing aids for eligible people and other additional costs to help provide this life-changing service are waived by Bay Audiology.
Sarah Neilson, Chief Audiologist at Bay Audiology, said hearing family and friends, feeling
involved in social situations and feeling more confident are all huge improvements in their daily lives for Kiwis who seek help for hearing loss.
“It’s a remarkable and moving experience to witness someone improve their hearing when they’re first fitted with hearing aids,” said Ms Neilson.
“We welcome anyone seeking help with their hearing to pop in to one of our clinics for a chat with our specialist team.”
Bay Audiology has been supporting Kiwis with their hearing health for the past 30 years, and is New Zealand’s most trusted hearing specialist according to Reader’s Digest Most Trusted Awards, with clinics in over 115 communities nationwide.
*Survey conducted online with 10,476 Bay Audiology customers in August 2021.