Make the most of a summer Fieldays
FIELDAYS: Exhibitors urged to avoid ‘Fieldays FOMO’ and make the most of a one-off opportunity
Fieldays, is encouraging Aotearoa New Zealand organisations not to get ‘Fieldays FOMO’, and apply to exhibit at the iconic four-day event. The event, which attracts on average 130,000 people through the gates annually, recently announced postponement amongst the complications and uncertainty of the pandemic.
Now that Fieldays is set to run from November 30 to December 3 this year, it opens up opportunities for organisations who usually cannot exhibit during the event’s traditional June period.
With 80 per cent of exhibitor sites being retained for this year’s event, there are limited spaces for organisations wanting to position themselves as part of Aotearoa New Zealand’s food and fibre sector.
Chief executive of the New Zealand National Fieldays Society, Peter Nation, says this is a one-off opportunity for organisations to make the most of a summer Fieldays.
“We understand the frustrations directed at postponement for farmers, growers, and contractors who will be in their busy season. Though on the other hand,
We’re very excited at the prospect of holding a November/ December event.
postponement creates opportunity for New Zealand businesses who may not usually be able to take part in winter.
“We’re very excited at the prospect of holding a November/December event. This summer Fieldays event is a unique, one-off opportunity for organisations to jump on the chance to boost sales, invest in their brand presence, and connect with their customers face-to-face.
“Fieldays is not only a platform for primary sector businesses to trade, but also a destination for families, friends, and the primary industries to come together. Having that sense of connection is important for our wellbeing and bolsters our identity as
Kiwis — events are in our DNA.”
Shifting the popular four-day agri event also means that the gates at Mystery Creek will open to international visitors and exhibitors as Aotearoa New Zealand’s borders are set to open by the end of July.
“As a world-renowned event, it would be incredible to be able to welcome attendees and organisations from across the globe for the first time since 2019,” Peter says.
“The conversations, connections, and meetings that could potentially take place at Fieldays 2022 would help drive our primary sector’s output and reputation worldwide.
“The timing of Fieldays 2022 will suit many attending from overseas, who may choose to attend Fieldays and then enjoy a long summer holiday with friends and wha¯nau. This within itself will bring an economic boost and much-needed tourism to our regions.”