Alliance makes the cut for top gongs
Global recognition with two gold and two silver medals at Netherlands competition
Alliance Group’s Pure South Handpicked 55-Day Aged Beef has won top honours in the prestigious World Steak Challenge. Pure South Handpicked 55-Day Aged Beef was awarded two gold medals and two silver medals by a panel of expert judges at the competition in the Netherlands.
The co-operative won gold medals for ribeye and fillet steaks processed at the company’s Pukeuri plant near
amaru. Ribeye and fillet steaks processed at the Mataura plant in Southland won silver medals.
Shane Kingston, Alliance Group general manager of sales and marketing, said it was a proud moment for the co-operative and farmer shareholders.
“This global recognition validates our exceptional focus on excellence as we continue to grow our scale in premium beef,” he said.
“The farmers who supply our Pure South Handpicked 55-Day Aged Beef programme deserve great credit for this very high-quality award-winning product.
“This success will also help build confidence among consumers that we are continuing to create worldclass products.” Pure South Handpicked 55-Day Aged Beef is carefully selected by internationally accredited assessors from prime cattle of any breed.
Only a fraction of the very finest beef makes the grade and it is in demand by customers across the world.
The selection is based on quantifiable meat quality characteristics including marbling, fat colour and pH. Selected cuts are then aged in vacuum bags.
The quality of the product and the ageing process result in a milder beef profile with exceptional levels of tenderness.