Vision is Clear movement starts

Dairynz and NZME have launched a national movement called The Vision is Clear to inspire all Kiwis to get involved with looking after New Zealand’s rivers, streams, lakes and beaches.

“The movement will share how dairy farmers and Kiwis value the water and what everyone can do to improve water quality,” says Dairynz chief executive Dr Tim Mackle. “If we’re all in this together, we can make a difference.”

Work that is already under way, by dairy farmers and other New Zealanders, to improve the country’s waterways will also be showcased.

“Dairynz and our farmers know that dairy farming has an effect on the environment, including our waterways. Over the past 20 years, dairy farmers have been undertaking a huge amount of work to farm more sustainably, including fencing cows from waterways.

“We know there is more to be done and this work is ongoing. We want to involve the whole of the country in the journey because we know the ways that everyone interacts with our waterways can have an effect,” says Dr Mackle.

NZME chief commercial officer Matt Headland says the campaign is designed to connect and communicate with Kiwis of all ages.

“We are looking forward to working with Dairynz on this hugely exciting initiative that will benefit the whole country by motivating all New Zealanders to play a part in improving the health of our waterways.”

Multi-media The Vision is Clear movement launched with videos showing Kiwis engaging with the water and encouraging everyone to get involved in improving our waterways.

The website has fresh and exciting information, initiatives and events that people can take part in, and information on how everyone can do their bit.

There are tips and tricks, simple steps people can take as well as ideas for bigger projects. There are also links to other organisations with advice on how to take care of the environment.

The campaign will appear across radio, print and digital platforms, sharing thought provoking stories, science and research. The content will be continually updated, including information on how what people are doing is making a difference.

“Our aim is to create real social change around improving New Zealand’s water quality,” says Dr Mackle. “Effectively we all want the same thing for of our waterways, and we all have a part to play. We all share a vision for better waterways, hence the name; The Vision is Clear.”

Mr Headland says with a reach of 3.2 million people, NZME provides a national scale and multi-platform approach to build and amplify a movement of this size and importance.

All New Zealanders are encouraged to check out the movement on the website thevisionisclear.co.nz and on Instagram @thevisionisclearnz.