Vi­sion is Clear move­ment starts

Te Puke Times - - News -

Dairynz and NZME have launched a na­tional move­ment called The Vi­sion is Clear to in­spire all Ki­wis to get in­volved with look­ing af­ter New Zealand’s rivers, streams, lakes and beaches.

“The move­ment will share how dairy farm­ers and Ki­wis value the wa­ter and what every­one can do to im­prove wa­ter qual­ity,” says Dairynz chief ex­ec­u­tive Dr Tim Mackle. “If we’re all in this to­gether, we can make a dif­fer­ence.”

Work that is al­ready un­der way, by dairy farm­ers and other New Zealan­ders, to im­prove the coun­try’s wa­ter­ways will also be show­cased.

“Dairynz and our farm­ers know that dairy farm­ing has an ef­fect on the en­vi­ron­ment, in­clud­ing our wa­ter­ways. Over the past 20 years, dairy farm­ers have been un­der­tak­ing a huge amount of work to farm more sus­tain­ably, in­clud­ing fenc­ing cows from wa­ter­ways.

“We know there is more to be done and this work is on­go­ing. We want to in­volve the whole of the coun­try in the jour­ney be­cause we know the ways that every­one in­ter­acts with our wa­ter­ways can have an ef­fect,” says Dr Mackle.

NZME chief com­mer­cial of­fi­cer Matt Head­land says the cam­paign is de­signed to con­nect and com­mu­ni­cate with Ki­wis of all ages.

“We are look­ing for­ward to work­ing with Dairynz on this hugely ex­cit­ing ini­tia­tive that will ben­e­fit the whole coun­try by mo­ti­vat­ing all New Zealan­ders to play a part in im­prov­ing the health of our wa­ter­ways.”

Multi-me­dia The Vi­sion is Clear move­ment launched with videos show­ing Ki­wis en­gag­ing with the wa­ter and en­cour­ag­ing every­one to get in­volved in im­prov­ing our wa­ter­ways.

The web­site has fresh and ex­cit­ing in­for­ma­tion, ini­tia­tives and events that peo­ple can take part in, and in­for­ma­tion on how every­one can do their bit.

There are tips and tricks, sim­ple steps peo­ple can take as well as ideas for big­ger projects. There are also links to other or­gan­i­sa­tions with ad­vice on how to take care of the en­vi­ron­ment.

The cam­paign will ap­pear across ra­dio, print and dig­i­tal plat­forms, shar­ing thought pro­vok­ing sto­ries, sci­ence and re­search. The con­tent will be con­tin­u­ally up­dated, in­clud­ing in­for­ma­tion on how what peo­ple are do­ing is mak­ing a dif­fer­ence.

“Our aim is to cre­ate real so­cial change around im­prov­ing New Zealand’s wa­ter qual­ity,” says Dr Mackle. “Ef­fec­tively we all want the same thing for of our wa­ter­ways, and we all have a part to play. We all share a vi­sion for bet­ter wa­ter­ways, hence the name; The Vi­sion is Clear.”

Mr Head­land says with a reach of 3.2 mil­lion peo­ple, NZME pro­vides a na­tional scale and multi-plat­form ap­proach to build and am­plify a move­ment of this size and im­por­tance.

All New Zealan­ders are en­cour­aged to check out the move­ment on the web­site the­vi­sion­is­clear.co.nz and on In­sta­gram @the­vi­sion­is­cle­arnz.

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