Star Mart stores re­born as Fix

The Dominion Post - - Commercialproperty -

A DOZEN Star Mart in­nercity con­ve­nience stores in cen­tral Welling­ton and Auck­land have been re­branded af­ter be­ing sold to a new op­er­a­tor.

Star Metro Hold­ings gen­eral man­ager Jonno Buck­ley said the seven stores in down­town Welling­ton and five oth­ers in Auck­land had been re­named Fix.

The com­pany took over the Cal­tex oil com­pany’s non­ser­vice sta­tion re­tail out­lets in Au­gust last year.

Star Metro is jointly owned by Mr Buck­ley, fel­low Auck­land busi­ness­man Nic Pater­son, who is also de­vel­op­ment agent for the Sub­way chain, and an over­seas ven­ture cap­i­tal part­ner.

Mr Buck­ley said they had been able to keep the Star Mart brand op­er­at­ing for the past year be­cause of their re­la­tion­ship with Cal­tex – they al­ready op­er­ated sev­eral of its ser­vice sta­tions and 14 of its 140 ser­vice sta­tion shops.

‘‘They knew and trusted us with the Star Mart brand and they were comfortable with us run­ning them as is for a num­ber of months.’’

Mr Buck­ley said that as well as or­gan­is­ing the rebranding, they also had to re­place com­puter sys­tems and re­vamp the shop re­tail pro­grammes.

He would not say what the busi­ness cost, only that the pur­chase of stock, plant and good­will ran to sev­eral mil­lion dol­lars. In each case the store leases were re­as­signed.

Plans in­cluded re­fresh­ing the stores and en­sur­ing they pro­vided good ser­vice, Mr Buck­ley said.

They were also looking to open the first Fix store at a Cal­tex petrol sta­tion in Auck­land.

‘‘It’s not nec­es­sar­ily a sign of more to come. We just like to give it our best shot and see how it goes . . . We’ve cre­ated it so it has the po­ten­tial to be fran­chised if that’s the way to go, but at the mo­ment we’re com­mit­ted to op­er­at­ing our own re­tail sites.’’

Fixed: Art­work show­ing Courte­nay Place’s for­mer Star Mart.

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