Star Mart stores reborn as Fix
A DOZEN Star Mart innercity convenience stores in central Wellington and Auckland have been rebranded after being sold to a new operator.
Star Metro Holdings general manager Jonno Buckley said the seven stores in downtown Wellington and five others in Auckland had been renamed Fix.
The company took over the Caltex oil company’s nonservice station retail outlets in August last year.
Star Metro is jointly owned by Mr Buckley, fellow Auckland businessman Nic Paterson, who is also development agent for the Subway chain, and an overseas venture capital partner.
Mr Buckley said they had been able to keep the Star Mart brand operating for the past year because of their relationship with Caltex – they already operated several of its service stations and 14 of its 140 service station shops.
‘‘They knew and trusted us with the Star Mart brand and they were comfortable with us running them as is for a number of months.’’
Mr Buckley said that as well as organising the rebranding, they also had to replace computer systems and revamp the shop retail programmes.
He would not say what the business cost, only that the purchase of stock, plant and goodwill ran to several million dollars. In each case the store leases were reassigned.
Plans included refreshing the stores and ensuring they provided good service, Mr Buckley said.
They were also looking to open the first Fix store at a Caltex petrol station in Auckland.
‘‘It’s not necessarily a sign of more to come. We just like to give it our best shot and see how it goes . . . We’ve created it so it has the potential to be franchised if that’s the way to go, but at the moment we’re committed to operating our own retail sites.’’
Fixed: Artwork showing Courtenay Place’s former Star Mart.