Fri­day de­but for Frozen short

Josh Gad’s char­ac­ter’s pop­u­lar­ity has clearly melted away since Frozen be­came a global phe­nom­e­non in late 2013, writes

The Dominion Post - - Cul­ture -

Love him or hate him, Frozen’s Olaf is re­turn­ing to Kiwi cine­mas from Fri­day, but only for a limited time.

The Walt Dis­ney Com­pany New Zealand has con­firmed that the much-ma­ligned an­i­mated short Olaf’s Frozen Ad­ven­ture will screen in front of Coco dur­ing the week­end ad­vance pre­views planned be­fore its na­tion­wide Box­ing Day re­lease. How­ever, from De­cem­ber 26, ‘‘it is the cine­mas’ choice as to whether they play this fea­turette’’, a spokes­woman said. ‘‘We ex­pect this to be on se­lect ses­sions only.’’

While the Day of the Dead-set Coco has topped the US box of­fice charts for the past two week­ends, Amer­i­can au­di­ences have been less-than-im­pressed with Olaf’s Ad­ven­ture.

News came ear­lier this week that the short was be­ing pulled from US screen­ings from Fri­day (New Zealand time), with many link­ing that to its poor re­cep­tion. How­ever, Dis­ney said it was al­ways only in­tended to have a limited run.

Many fans have been vo­cal in their vit­riol for the 21-minute short, which was orig­i­nally planned for a half-hour TV spe­cial. Pixar’s much-loved cin­e­matic shorts are usu­ally five to eight­min­utes long. Rot­ten To­ma­toes‘ au­di­ence score for the short is cur­rently sit­ting at a pal­try 38 per cent.

Set dur­ing the first Christ­mas af­ter the events of Frozen, Olaf’s Ad­ven­ture fea­tures four songs and silly jokes that cin­ema­go­ers have com­plained as at odds with the more se­ri­ous tone of Coco.

Although its time is al­ready up in the US, Olaf’s Frozen Ad­ven­ture will screen in front of Pixar’s Coco from this week­end.

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