Students test their skills
Marketing students from the Southern Institute of Technology are putting what they are learning into practice.
A group of six students have been working for about a month on marketing for this year’s Wyndham Cup Day Races in Gore.
This year they have introduced activities including ‘design your own scarecrow’ and ‘decorate your car boot’. Prizes will be available for winners.
Student Simon Owen said some of the events were pre-planned, but all of the marketing and promotion came down to them.
He enjoyed the practical, real-life experience the course offered.
‘‘It’s good to get practical learning in the areas we’re taught in. It’s something to show for employment.’’
The team all worked together and played to their individual strengths, he said.
Student Suneet Sharma said working with established groups was helpful and taught the students to work better as a team for their first time hosting an event.
Later in the year the students will put their skills to the test again at the Riverton Races, as well as getting practical work experience for local businesses and events.
The Wyndham Cup Day Races, on Sunday, will be held at Gore Racecourse. Gates open at 11am.
SIT marketing students Nathan Laurie, Simon Owen, Shri Prashant, Yimeng Jiang and Suneet Sharma.