Plus-size campaign challenges beauty myth
A plus-size US fashion chain has taken a jab at Victoria’s Secret’s beauty standards.
Lane Bryant’s provocative new spring campaign, I’m No Angel, debuted yesterday, aiming to prove that “all women are sexy” regardless of society’s traditional or stereotypical views on beauty.
The black-and-white ads feature famous full-figured models who are posed in pieces from the brand’s Cacique lingerie collection.
In addition to the brand’s ads, which will appear on television, in print and on public transport, as well as in Lane Bryant stores and social media channels, the company is using the hashtag #I’mNoAngel as part of their movement to celebrate women of all sizes.
One of the images not-sosubtly takes aim at Victoria’s Secret’s recent The Perfect Body ad, which featured the slogan splashed across a photo of 10 tall and slender models.
After Victoria’s Secret came under fire for the controversial “body shaming” ads last year, with more than 30,000 people signing a petition asking the company to rethink its wording, the brand changed the campaign’s slogan to A Body For Everybody.
While both ads show lingerie-clad models, Lane Bryant’s message is earning more support than controversy on social media.
Lane Bryant is even encouraging women to write #I’mNoAngel in lipstick on a mirror and snap a sexy selfie “in hopes of igniting a significant revolution” by redefining what it means to be sexy.