Holdfast and Gorilla to stick with names after sale
The name Holdfast and its worldfamous-in-New Zealand Gorilla adhesives and sealants brand won’t be lost following the sale of the Waikato business to a European company.
Holdfast chief executive Simon Rickman said that the company would continue trading under the Holdfast name and selling Gorilla branded products, while its headquarters would remain in Hamilton.
European adhesives industry heavyweight Soudal, a long-time product supplier to Holdfast, has bought the privately-owned company, which was founded in a garage in Hamilton more than 30 years ago by Brett and Jenny Henderson.
Holdfast currently has more than 40 staff and an annual revenue of more than $20 million, Rickman said.
No jobs would be lost and he and his team were looking forward to business growth under international company ownership, he said.
Soudal is the largest independent producer of sealants, adhesives and PU foam products in Europe.
A family-owned company, it employs more than 3000 people and has 19 production sites around the world.