Hold­fast and Go­rilla to stick with names after sale

The New Zealand Herald - - News - An­drea Fox

The name Hold­fast and its world­fa­mous-in-New Zealand Go­rilla ad­he­sives and sealants brand won’t be lost fol­low­ing the sale of the Waikato busi­ness to a Euro­pean com­pany.

Hold­fast chief ex­ec­u­tive Si­mon Rick­man said that the com­pany would con­tinue trad­ing un­der the Hold­fast name and selling Go­rilla branded prod­ucts, while its head­quar­ters would re­main in Hamil­ton.

Euro­pean ad­he­sives in­dus­try heavy­weight Soudal, a long-time prod­uct sup­plier to Hold­fast, has bought the pri­vately-owned com­pany, which was founded in a garage in Hamil­ton more than 30 years ago by Brett and Jenny Hen­der­son.

Hold­fast cur­rently has more than 40 staff and an an­nual rev­enue of more than $20 mil­lion, Rick­man said.

No jobs would be lost and he and his team were look­ing for­ward to busi­ness growth un­der in­ter­na­tional com­pany own­er­ship, he said.

Soudal is the largest in­de­pen­dent pro­ducer of sealants, ad­he­sives and PU foam prod­ucts in Europe.

A fam­ily-owned com­pany, it em­ploys more than 3000 peo­ple and has 19 pro­duc­tion sites around the world.

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