The search for sim­ple ef­fec­tive skin­care has led this in­no­va­tor to the power of plants, writes beauty ed­i­tor Janetta Mackay

The New Zealand Herald - - Viva -

It’s pas­sion project time for Wendy Now­ell-Usticke, with the suc­cess­ful brand de­vel­oper fo­cus­ing on align­ing her views that life and beauty should both be sim­ple and sus­tain­able. A move from Auck­land to Napier — where she and her hus­band are restor­ing a cen­tral city Art Deco build­ing — is part of the change of pace. So too, the launch late last year of Corbin Rd, her own com­pany with a de­but prod­uct cleans­ing balm of lux­u­ri­ously sim­ple tex­ture yet com­plex con­cep­tion. Since cre­at­ing Thin Lizzy min­eral make-up in the early 2000s and be­com­ing part of the jug­ger­naut of di­rect re­sponse tele­vi­sion, this for­mer makeup artist has al­ways been on the go, seek­ing out the next sales sen­sa­tion. A year or so ago, she left her role as a di­rec­tor at Aus­tralasian com­pany Brand De­vel­op­ers to in­stead use her en­ergy and en­thu­si­asm on per­fect­ing her own for­mula. It in­cludes kawakawa and other botan­i­cal oils blended into the nour­ish­ing balm de­signed to be used with a spe­cial silk tuft cloth that ex­fo­li­ates skin nat­u­rally. The cloth is made from a by-prod­uct of the silk in­dus­try and, like her re­cy­cled and re­cy­clable pack­ag­ing, the fo­cus is on mak­ing eco-friendly choices. Those are choices that more peo­ple, in­clud­ing Wendy, are com­ing to make in their daily lives.

But it’s when she talks about what is in­side her glass pots that she gets most ex­cited. The Corbin Rd Restora­tive Cleans­ing Balm is de­signed to help counter the stress and en­vi­ron­men­tal pol­lu­tion of busy life­styles. Wendy jokes that it is best tried by mas­sag­ing it in while en­joy­ing a glass of wine on the couch. Her own con­gested skin prompted its cre­ation. Yes, there are other cleans­ing balms out there but Wendy wanted to use her at­ten­tion to de­tail to cre­ate a pack­age deal, in­cor­po­rat­ing New Zealand-sourced in­gre­di­ents and re­fin­ing the way it is ap­plied. As she ex­plains, with­out get­ting the cleans­ing step right, much of the money spent on treat­ment serums will be wasted be­cause skin needs to be in good nick to al­low its rest and re­pair func­tions to per­form op­ti­mally. “I don’t want to get into a full range of skin­care as there are so many great ones out there al­ready. I want to fo­cus on a niche mar­ket of cleans­ing and skin prepa­ra­tion that de­liv­ers re­sults.” Those with dry skin or need­ing re­bal­anc­ing can ben­e­fit, she says and tests are un­der­way for acne. For her­self, she loves the self-care rit­ual that us­ing Corbin Rd brings. Tak­ing time to re­fo­cus is al­ways worth it, she be­lieves.

Photo / Sup­plied

Wendy Now­ell-Usticke.

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