The New Zealand Herald

Bank reverts to name of late founder

- — Staff reporter

New Zealand’s biggest investment bank, FNZC, is changing its name back to that of its founder, former All Black and businessma­n the late Ron Jarden.

The firm said that, following a period of growth and transforma­tion for the group, it had embarked on a process to unify under one brand.

Jarden, a stockbroke­r and Wellington businessma­n, founded R.A. Jarden and Co in 1961. “Since then, the firm and the local and global financial landscape have changed significan­tly, yet Ron’s commitment to delivering best possible outcomes for clients remains a pillar of the firm’s work,” executive chairman Bill Trotter said.

Trotter said the name change had the support of the Jarden family.

Chief executive James Lee said FNZC’s wealth business had grown significan­tly in recent years to serve more than 50,000 entities. He said the breadth of the firm’s capital solutions group had also grown, with investment­s in 2017 into Principal Investment­s, which provides access to capital for small to mid-scale companies and Pearlfishe­r, which offers non-bank property finance lending. These investment­s, along with the firm’s 2018 acquisitio­ns of OMF and DirectBrok­ing, led to the decision to review the firm’s brand strategy, he said.

Jarden was selected for the All Blacks in 1951. He died in 1977.

 ??  ?? Ron Jarden
Ron Jarden

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