New campaign to encourage Kiwis to explore our own country
The NZ Herald and NZME next week launch a major new series, encouraging New Zealanders to become starstruck tourists in their own country.
“Go NZ!” is a new two-week editorial campaign highlighting the attractions, events and people of towns and regions from the Far North to the south — and the myriad destinations in between.
“In a time of international uncertainty, we’re encouraging New Zealanders to fall in love with their country all over again. For those who remember the slogan, it’s very much “don’t leave town ’til you’ve seen the country!” said NZME head of content development Nadia Tolich.
Regions featured include Northland, Auckland, Waikato, Bay of Plenty, Hawke’s Bay, Taranaki, Wellington and the lower North Island,
Nelson and the top of the South Island, Canterbury and the lower South Island. Go NZ! is about discovering the wonderful holiday destinations we have in our own backyard. Each day we’ll showcase a different region from Northland to Stewart Island, offering readers tips about sightseeing, shopping, food and drink and much more.
“We have loads of ideas for your next Go NZ! holiday — sandboarding Te Paki’s giant sand dunes in the Far North, three great hot pools to try in Rotorua, two out-of-this-world playgrounds for the kids in Wellington and Christchurch and wineries galore in Hawke’s Bay, Marlborough and beyond. There’s jet boats and bungy jumping in Queenstown and stunning walks around Nelson for everyone, from young families to experienced trampers,” said Tolich.
The campaign will feature daily in the Herald, Weekend Herald, Herald on Sunday and NZME’s five regional daily newspapers, as well as nzherald. co.nz and across NZME’s radio networks including Newstalk ZB and The Hits.
“We know New Zealanders love to travel. NZME is proudly New Zealand owned with more than 1500 staff across our great country,” said NZME CEO Michael Boggs. “We have a major role to play in ensuring we keep encouraging people to travel safely. There is so much to see, love and do in New Zealand. Go NZ! will be the go-to destination for Kiwis seeking adventures and great times.”