The New Zealand Herald

Chorus Keeping the customers satisfied

- Graham Skellern

Telecommun­ications network operator Chorus, created in 2011 following the demerger from Telecom NZ, has made sterling progress to ensure most New Zealanders benefit from ultrafast broadband (UFB).

Chorus was chosen by the government to build a fibre network for about 830,000 premises, initially for the 24 cities and large towns, and then the second stage for smaller communitie­s. It is already ahead of that schedule, and has won the Most Improved category of the Deloitte Top 200 Awards.

“We have just passed the milestone of having more people connected to fibre than those on copper connection­s,” said Chorus chief executive JB Rousselot. “And 17 per cent of the fibre consumers have gone straight to the best, high-speed plan.”

He said the company has focused on customer satisfacti­on and employee engagement and “we are pleased that we have had some good outcomes. During the Covid lockdown there was a lot of pressure on the network and we did the right thing by keeping people connected — it’s something that the industry does well.”

By the end of September, Chorus’ fibre optics cable passed 947,000 premises, up from 931,000 in the three months between April and May this year. An even more significan­t statistic when considerin­g a multidwell­ing unit or single office block is counted as one premises.

Operating with a team of 870 staff located in Auckland, Hamilton, Wellington and Christchur­ch and using contractor­s, Chorus completed 16,000 new installati­ons in the September quarter, bringing the total to 47,000. The 757,000 connection­s serviced 1.226 million customers, up from 725,000 and 1.209m in the AprilMay quarter.

Chorus’ goal is to reach 1m connection­s and service 1.36m customers within two years, and extend UFB to 87 per cent of the population. By then it would have built a network of 54,000km of fibre.

With fibre broadband reaching speeds of 100Mbps or more, it means users can connect multiple devices and have no problem playing, watching, listening, and working at the same time.

In its recent presentati­on to the UBS Australasi­a Virtual Investor conference, Chorus said Covid-19 was driving awareness of fibre reliabilit­y and capacity as more people worked from home, and it was lifting its connection­s intensity in the present 2021 financial year. The strongest growth was in Auckland with a 70 per cent uptake in fibre, and Chorus had contracted 25 greenfield properties.

Chorus has provided operating earnings (EBITDA) guidance of $640-$660m for the present financial year compared with actual earnings of $648m for the 2020 year ending June. Gross capital expenditur­e is expected to be between $630m and $670m after peaking in 2018 and 2019. Revenue for the last year was $959m, down from $970m in the 2019 financial year.

Chorus’ share price has climbed from the March 23 low of $5.995 to around $8.24, after reaching a high of $9.22 on September 16. Chorus is one of the top 15 biggest companies on the NZX exchange with a market capitalisa­tion of $3.7 billion.

Deloitte Top 200 judge Neil Paviour-Smith said while the 2020 financial year saw Chorus’ revenues and profitabil­ity relatively stable compared with prior years, the company achieved a 23 per cent increase in total fibre connection­s which offset the continuing decline in copper connection­s.

“For many years Chorus has been carefully navigating the fibre regulatory regime which is inching towards finalisati­on. This is a key value driver for Chorus with the company credited with making good progress.”

The relative stability and growth in market confidence in the company’s performanc­e saw its share price rally an impressive 77 per cent over the past year.

Finalist: 2degrees

Telecommun­ications provider 2degrees has been niggling away at its market for more than a decade with the motto “fighting fair” and has now become a significan­t player in the country’s mobile and broadband services.

The company invested more than $1 billion to complete the rollout of its national mobile and broadband networks, and it has become a fullservic­e provider to not only consumers but also businesses and corporates such as Auckland Airport and government agencies including the Reserve Bank and Ministry of Primary Industries. It provides broadband to nearly 110,000 homes.

Back at the start of 2013, 2degrees didn’t feature on the broadband market share, dominated by Spark and Vodafone. By the second quarter of this year, 2degrees had 7 per cent of the market, while Spark had fallen from 48 per cent (in 2013) to 38 per cent and Vodafone from 29 per cent to 24 per cent. 2 degrees had also grabbed 8 per cent of the fibre market share, with Spark at 35 per cent, Vodafone 18 per cent and Vocus 15 per cent.

Mark Aue, chief executive of 2degrees, said “the company has made a significan­t impact on the industry; it’s been almost unrecognis­able as we’ve moved away from the duopoly of Telecom (now Spark) and Vodafone over the past 11 years.

“We’ve gone above and beyond expansion and become a company of substantia­l size. We are the only top tier telco with a 100 per cent Kiwibased call centre and we have had

a genuine focus on customer care and experience — and providing value in product innovation and pricing.

“During the Covid crisis, we removed broadband caps and waived late payment fees. We work with anybody and would not disconnect them, even now, if they are suffering from economic hardship.”

Aue said customers continue to appreciate simplicity. “We spent last year celebratin­g our 10th anniversar­y by refreshing our brand to highlight the breadth of our offering.” The company now has 1100 staff and 350 working in the call centre.

The industry challenger, 2degrees, was recently recognised by Campaign Asia as New Zealand’s top telco brand and was the only telco in the Colmar Brunton Top 20 reputation index.

For the past year ending December 31, 2 degrees increased profit from $19.6m to $28.6m and operating earnings (EBITDA) grew 12 per cent to $147.5m, from $131m.

The company, which launches 5G at the end of next year, has arranged a sharing agreement where it uses its own spectrum via partner infrastruc­ture to serve pockets of New Zealand not covered by its national mobile network.

The agreement has seen an increase in mobile traffic as customers enjoy the benefits of improved services in less populated areas and on regional roads. The 2degrees national mobile network reaches 98.5 per cent of the population.

Judge Neil Paviour-Smith said 2degrees delivered its strongest ever result in the past year, delivering 11 per cent growth in mobile and 32 per cent increase in fixed broadband subscriber­s, and driving a 46 per cent uplift in profitabil­ity. In a highly competitiv­e market, New Zealand’s third mobile network provider has grown its customer share with a focus on higher value, post-pay connection­s and expanding opportunit­ies to bundle its products with home broadband, he said.

Finalist: AsureQuali­ty

Over the past two years, state- owned enterprise AsureQuali­ty has implemente­d a renewal strategy to get its fundamenta­l business well balanced — and now it is ready to go into growth mode.

“We took a hard look and saw we didn’t have a sustainabl­e business,” said AsureQuali­ty interim chief executive, Jeremy Hood. “We saw a number of areas including financial ratios where our competitor­s were doing better than us. We had to understand our costs of doing business, reduce them in some areas, and get our profit in line with revenue.”

AsureQuali­ty, which plays an integral role in maintainin­g the country’s important food supply, reduced its internatio­nal exposure by forming a joint venture with French certificat­ion company, Bureau Veritas.

They now jointly run food testing laboratori­es in Australia, Singapore, Vietnam, Indonesia, Malaysia and Thailand.

“We are doing pretty good now financiall­y — similar to what it was last year which was a record,” said Hood. “We were an essential service during the Covid lockdown and our team of 1800 kept working.”

Formed in 2007 from the merger of Asure New Zealand and AgriQualit­y, Asure Quality provides inspection, certificat­ion and food testing and other specialist services. The business can be traced back to 1875 when sheep inspectors were employed by the Crown Lands Department.

Asure Quality’s 4000 customers range from producers, processors, wholesaler­s, retailers and regulators along the food supply and represent industries such as dairy, meat, poultry, seafood, horticultu­re and wine. It also provides services to forestry, live animal export and biosecurit­y.

With an eye on the whole food supply chain, AsureQuali­ty’s services include audit, farm assurance, training, assurance mark traceabili­ty, diagnostic­s, and laboratory testing, as well as inspection and certificat­ion.

In the 2020 financial year ending June, AsureQuali­ty’s revenue increased slightly to $255.9m from $254.02m, and its operating expenses were similar at $220.2m. Its gross profit fell from $33.03m to $27.02m, and net profit decreased from $25.9m to $19.95m.

Judge Neil Paviour-Smith said the growing importance of food safety, testing and inspection services had seen AsureQuali­ty deliver record revenues and record operating profitabil­ity in the past year.

Revenue was favourably impacted by high demand for live animal exports, continuati­on of the M Mycoplasma. bovis response programme and implementa­tion of nationwide tuberculos­is testing services.

These services and record results were delivered notwithsta­nding the challenges from Covid-19 which caused variable demand from customers for food testing and additional costs in operating procedures, said Paviour-Smith.

We have just passed the milestone of having more people connected to fibre than those on copper connection­s.

JB Rousselot (Chorus)

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 ??  ?? Jeremy Hood
Jeremy Hood
 ??  ?? Mark Aue
Mark Aue

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