New laundry strips will eliminate plastic bottles
A new environmentally aware business aims to shake up the clothes cleaning industry by eliminating the need for bottled detergent and boxed powders with plastic scoops.
Tru Earth pre-perforated strips are made of ultra-concentrated laundry detergent that is used in the same way as a liquid or powder.
They fully dissolve in the wash and reviews suggest they are just as good, if not better than, traditional methods.
Adam Petty, from Eco-Products Ltd, said he was looking for a laundry product that had less of an environmental impact than plastic bottles of detergent and throwing away the plastic scoop provided with powders every month.
“I thought about the transport emissions from transporting heavy boxes of powder and the huge waste of the plastic bottles and scoops and thought there must be a better way.
“Tru Earth means no more plastic, the packaging is recyclable and biodegradable and it works really well, it’s a fantastic product.”
The Napier-based family-run business imports the laundry strips from Canada but uses local stockists and online stockists to distribute.
Petty is in charge of marketing and his uncle, Mike Wynands, takes care of logistics.
Petty started his research when New Zealand went into lockdown in 2020 and launched here in January.
A thin envelope of Tru Earth contains enough strips for 32 washes. In comparison, a 2kg box of powder has 30 washes. The strips are paraben and phosphate-free, have no added dyes and do not include any animal products or ingredients tested on animals.
Tru Earth first launched in Canada in April 2019.