Mastering the art of video calling

Only three years ago video calls seemed to be the stuff of sci-fi. Now, technology has opened the floodgates to new customers that can be served from around the world. Being able to attract new clients or customers means that you may have to impress them online via video. Luckily, there are ways to make sure your pitch is delivered clearly and confidentially. Have the best presentation tools you can There’s nothing worse than a video meeting with pixelated faces and glitchy conversation. Investing in fibre can make the difference in executing a good interaction with clients, customers or staff. Got a fast connection? Make sure that you have a high-quality web camera, a reliable video conferencing platform, some decent light, and clear and crisp audio. Prepare ahead of time Practice run-throughs so that you know your presentation tools are working. It also helps to have an agenda and circulate it ahead of the meeting. This keeps people on point and ensures you cover off everything you need to. Ensure that all passwords and critical login information are sent at least 48 hours in advance so nobody has trouble logging on. How you look is what you are Wear appropriate professional attire: no t-shirts or hoodies unless that’s the accepted look in your industry. People can also get distracted trying to figure out what’s on the wall behind you, so either keep your backdrop simple, or put something there that sends a subliminal message to back up the message you’re trying to send. Where you look is important too Look into the camera. We tend to look at people onscreen, which is usually below or even off to the side, meaning we’re not making eye contact with the audience, which can be offputting. If the camera is hard to see, put an arrow sticker next to it. Be engaging and be engaged Smiling during a meeting puts people at ease. Take a moment, smile and greet everyone before you start your formal presentation. When appropriate, raise your eyebrows slightly upward in interest and nod your head periodically to reinforce to viewers that you hear them and are listening well. Body language still matters It’s easy to slump down and appear unprofessional, so make sure your posture is good – try sitting on the edge of your seat, or even in a backless chair. Talking with your hands is a smart way to show people you are passionately engaged - but don’t overdo it as it can be distracting and even annoying. Follow good meeting etiquette Be polite, respectful, and visible. Ensure that you and your team don’t interrupt/ talk over each other, camera are kept on, and establish the protocol that nobody on your team should be typing or using the internet. Always end and begin on time – it’s just more professional. You can’t make a first impression twice. But by following the above guides, combined with a business fibre connection you’ll set yourself up for a revenue winning performance!