Fashion spectacle ‘to thrive’ following sale
Iconic design and fashion show World of WearableArt (WoW) has been sold to Kiwi investment company Still after some “immensely challenging” Covid years.
The ownership will change hands for the first time since 1987, when Dame Suzie Moncrieff founded the company.
The structure, staffing and day-today operations of WoW will not change.
The awards show will also continue to be hosted in Wellington, where it has been since 2005, following a recent renewal agreement with WellingtonNZ.
Moncrieff said it was the right time to bring in new guardians who will continue to foster the company’s development and realisation of her creative vision.
Moncrieff’s sister, Heather Palmer, is also a co-owner of WoW.
“WoW for me has been an exciting and fulfilling adventure,” Moncrieff said.
“Heather and I have worked so hard over the past 35 years, sometimes against the odds.
“The Covid years were immensely challenging and we realised it was time to step back, time for a reset for us and for WoW.
“Right from the start I saw the show as spectacular, inspirational and aweinspiring. That vision is shared by the new owners and I have every confidence that Still’s aligned values, connections to the wider arts ecosystem and long term focus will enable WoW to thrive for generations to come.”
New Zealand-based Still invests, develops and supports large numbers of projects that create change to enhance art, culture and community in Aotearoa.
Hideaki Fukutake, Still founder and CEO, said the company is aware that the acquisition of WoW carries significant cultural responsibility.
“The World of WearableArt is a New Zealand treasure. We know how important WoW is to New Zealand and we are passionate about ensuring it lasts well into the future,” he said.
Wellington mayor Tory Whanau said WoW was at the heart of the city’s vibrancy and creativity, and a key contributor to the local economy.
“I am delighted that this taonga is in safe hands, excited for what the future holds for WoW, and comforted to know that its future in Wellington is secure.”