How North startups faced down Covid
Just before commenced battle against Covid-19, the Business, Innovation, and Growth (BIG) team here at Northland Inc was planning our start-up support programme for 2020.
Developed in tune with the Northland community’s needs as a region on the rise, The Pick has been our mechanism to capture, build, and support local innovation and entrepreneurship.
With a new decade to launch and a hot theme heading the whiteboard, we were off to a running start. But then came Covid-19 and our regional, national, and global circumstances changed.
With doomsday predictions and morbid parallels to the Great Depression reverberating, it seemed morally irresponsible to be encouraging businesses to start.
However, as time went on, negativity lost the spotlight. What prevailed was empathy, resourcefulness, and a collective desire to build back something better.
From Levels 4 to 2, novel and creative ideas have sprung forth, targeting problems both new and enduring. As part of Northland Inc’s support response for the businesses of Te Tai Tokerau, I have been treated to more than my fair share of the innovation and resilience thrumming through our rohe (region). Here’s just a few of the many highlights:
• One of Wha¯ ngarei’s own coorganised Hack the Crisis, a 48-hour challenge designed to build and tautoko (support) ideas for life in New Zealand beyond Covid-19.
Alongside logistics, 19-year-old Jayden Szekely headed the community team and creative direction of the weekend, which, with almost 1000 Kiwis participating, represented collaboration in the startup community to a level beyond more mature entrepreneurial ecosystems around the world.
Concepts were made a market reality by teams of total strangers across New Zealand: A platform to connect Kiwis across generations through story-telling and art, a 15-minutes-to-live website builder, an app that converts steps walked to discounts at the shop, a peer-to-peer delivery service, a virtual supermarket made up of local stores
. . . the list goes on.
• Facing down the loss of a highvalue retail deal and a host of complications with an established market opportunity in the United States, I was scrambling for some kind of consoling statement when Jules Bright of Earth’s Kitchen, with barely a breath, began outlining in detail the analysis of a switch in focus to Europe.
Rather than cutting operations and retreating, Jules took stock of her value proposition and the problem she was solving – namely, that we can’t protect ourselves from the sun without exposing our skin and our environment to toxic chemicals and beach-loads of single-use plastic – and shifted focus.
She knew exactly what she needed to do this, and through the Regional Business Partner Network, we could help her take the leap.
• Debbie and Nigel Stowe (Olive & Ash / MEET VINCE – 2019 Pick grads), local culinary champs on a mission to demystify plant-based eating, had just been stocked by Farro, and beaten out the top half of the North Island to win the Good Food Boost.
But lockdown brought forward delivery issues with their supplier, and, finding they couldn’t source their recyclable packaging within New Zealand at the smaller quantities they needed, it looked like things could get shaky.
Monitoring consumer habits and the delineation of essential business, they redeveloped their strategy to put employment for Northlanders at the centre and are working on scaling production.
• Numbers of inquiries coming through our growth channel were triple the year to March, and funding to support Te Ko¯ rau, a Ma¯ oricontextualised entrepreneurship programme developed by two Northland wa¯ hine, in partnership with Auckland University of Technology (AUT) and Northland Inc, was announced by Shane Jones last week.
I could keep going, but Covid-19 has shown we can each take a leaf out of the entrepreneur’s book and take bold action that, ahead of time, would have been denounced unthinkable.
Why not send your business startup idea: growth@northlandnz.com?