Putting a smile on town’s dial

The Northland Age - - Local News -

Rawiri Love is a man on a mis­sion — to pro­mote his home town through the smiles of its res­i­dents.

Mr Love said Kaikohe could not hope to com­pete with the scenery of Pai­hia or the econ­omy of Kerik­eri, but what it did have in abun­dance was friend­li­ness. And now he has launched a “smi­ley cam­paign” of un­scripted videos that he pub­lishes to YouTube and his Face­book page pro­mot­ing Kaikohe as “the friendli­est town in the North.”

Each of Mr Love’s Smi­ley Re­ports fo­cuses on an in­di­vid­ual or a pos­i­tive event in the town. He has filed video re­ports from places such as the aban­doned bank Di Maxwell and Jack Poutsma are turn­ing into a ho­tel geared at riders us­ing the Twin Coast Cy­cle Trail, Kaikohe’s new youth cen­tre (Te Uma o Te Kona) and the re­cent Kaikohe Fun­fest, a chil­dren’s fun day.

He also in­ter­views ran­dom peo­ple on the street and puffs and pants as he tries to keep up with a group get­ting fit by pound­ing the pave­ments around town.

His smi­ley lo­gos have started pop­ping up around the town as word of his feel-good cam­paign spreads.

To watch his re­ports go to www.face­book.com/smi­l­ey­cam­paign or search for Smi­ley Cam­paign on YouTube.


AN­OTHER ONE: Rawiri Love cre­at­ing one of his Smi­ley videos pro­mot­ing his home town, Kaikohe.

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