A milestone for KickStart Breakfasts

Anchor Ambassador Tom Walsh had the honour of serving the 30 millionth bowl of Weet-Bix and Anchor Milk on March 11, and further milestones seem set to come thick and fast, with more schools continuing to join the partnership between Fonterra, Sanitarium and the Ministry of Social Development.

Pukenui School and TKKM o Te Tonga o Hokianga are amongst those that have recently been welcomed into the fold.

KickStart Breakfast, founded 10 years ago, now provides Anchor Milk and Weet-Bix to more than 1000 schools around the country, including 108 (71 per cent) in Northland, a higher percentage than any other region.

“It’s really important kids get a good start to the day, which is why we are pleased to provide $1.2 million in funding to this programme each year,” Ministry of Social Development GM of partnerships and programmes Manaia King said, Fonterra Brands NZ managing director Brett Henshaw agreeing that a healthy, nutritious breakfast gave children the best start to the day.

“It is our goal to ensure that every child in New Zealand starts their day right with a nutritious breakfast to feed their young minds to fuel our future,” Mr Henshaw said.

“As well as celebrating the 30 millionth breakfast serving, it’s important to acknowledge the support of the amazing volunteers, teachers and local community groups, who run the breakfast clubs. Without these people the programme wouldn’t be possible.”