The Northland Age
Pinny delves into make believe
Following on from his single
Lover, released late last year, award-winning social action rocker Merv Pinny is back with his latest track, Pink Elephants.
Both singles are described as sharing a similar theme about social media and the effect that it has on people’s lives, especially younger generations.
As the name suggests, Pink Elephants is about a world of make believe — fantasy vs reality — which the former Kerikeri dairy farmer says is happening constantly on social media, playing a part in why it is so addictive.
“How do we know anything is real any more? So, can pink elephants fly? Have a few drinks and then have another think about it.”
The upbeat rock song, mastered by Grammy award-winning engineer Gary Calbi, is billed as an excellent addition to Pinny’s growing collection of top-streaming singles. Over the last three years he has spent more than 177 days on the charts, making it into iTunes Top 5 across multiple genres in New Zealand, South Africa, Norway and the USA.
“With each single release, Merv Pinny is making headway into new territories, and regularly hitting the charts, making him an artist definitely worth watching,” his publicists said.
Pink Elephants will be released on Spotify on Saturday.