Get­ting the com­plete pic­ture

Asia Fruit Lo­gis­tica grows in size ev­ery year as well as its net­work­ing op­por­tu­ni­ties for New Zealand fruit and veg­etable ex­porters.

The Orchardist - - Asia Fruit Logistica - By Leanne Stew­art Leanne Stew­art is biose­cu­rity and trade pol­icy man­ager for Hort NZ.

Dur­ing the first week of Septem­ber Hor­ti­cul­ture New Zealand, to­gether with Plant & Food Re­search, New Zealand Trade and En­ter­prise (NZTE) and hor­ti­cul­ture ex­porters par­tic­i­pated in the Asia Fruit Lo­gis­tica 2018 trade show in Hong Kong. The NZ stand was oc­cu­pied by 14 busi­nesses who met with new and ex­ist­ing cus­tomers from the Asi­aPa­cific re­gion and be­yond.

Asia Fruit Lo­gis­tica is the lead­ing ex­hi­bi­tion for mar­ket­ing fresh fruit and veg­eta­bles in Asia. The show con­tin­ues to grow each year, with more than 2300 busi­nesses par­tic­i­pat­ing in 2018 and 78,000 trade vis­i­tor passes is­sued. It cov­ers ev­ery part of the fresh fruit and veg­etable busi­ness, pro­vid­ing a com­plete pic­ture of the lat­est in­no­va­tions, prod­ucts and ser­vices at ev­ery link in the in­ter­na­tional sup­ply chain. So it of­fers su­perb an­nual net­work­ing op­por­tu­ni­ties for the de­ci­sion-mak­ers through­out in­dus­try to meet with their Asia busi­ness part­ners and also make new busi­ness con­tacts.

As in pre­vi­ous years the show was a big suc­cess with pos­i­tive feed­back pro­vided from all NZ ex­hibitors and strong in­ter­est in the 2019 show.The NZ stand was based on a M-aori meet­ing

house de­sign, in­cor­po­rat­ing meet­ing rooms and sur­rounded by ex­hibitors’ pods. Ex­hibitors made great use of their in­di­vid­ual meet­ing ar­eas, dis­play­ing their pro­duce, mar­ket­ing ma­te­rial and of­fer­ing sam­ples of fresh fruit and veg­eta­bles.The stand was very pop­u­lar with vis­i­tors through­out the event com­ment­ing on its open­ness and the warm Kiwi wel­comes they re­ceived.

Asia Fruit Lo­gis­tica also pro­vides many op­por­tu­ni­ties to par­tic­i­pate in net­work­ing events run by spon­sors and com­mer­cial en­ti­ties. As a host NZTE in­vited ex­hibitors and other NZ busi­nesses to a break­fast to re­ceive an up­date on trade trends in Asia from their re­gional NZTE busi­ness de­vel­op­ment man­ager. And they also heard a spe­cial pre­sen­ter, sus­tain­abil­ity con­sul­tant, Dr. Mer­rin Pearse, speak about prof­it­ing from sus­tain­able pack­ag­ing. As well spon­sors of the NZ stand, Agrofresh NZ and the Port of Napier hosted a re­cep­tion for ex­hibitors, other NZ busi­nesses and their clients.

Although Asia Fruit Lo­gis­tica has wrapped up, HortNZ and Plant & Food Re­search have started or­gan­i­sa­tion for next year’s NZ stand. Next year we are con­sid­er­ing a re­design of the stand and also hope to at­tract new ex­hibitors to par­tic­i­pate.

For in­for­ma­tion about par­tic­i­pat­ing in Asia Fruit Lo­gis­tica 2019 please con­tact Leanne Stew­art at Leanne.Stew­art@ hortnz.co.nz

“The NZ stand was based on a M-aori meet­ing house de­sign, in­cor­po­rat­ing meet­ing rooms and

sur­rounded by ex­hibitors’ pods.”

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