The New Zealand navel orange in­dus­try is largely made up of around 100 small grow­ers who be­tween them pro­duce an an­nual crop of 900012,000 tonnes of fruit, three quar­ters of which come from the Gis­borne re­gion.

The Orchardist - - News -

Be­cause of the num­ber of small, in­de­pen­dent pro­duc­ers, many of whom don’t rely on the crop for their pri­mary in­come, the qual­ity of the fruit pro­duced varies.

Many are see­ing re­turns only suf­fi­cient to cover their ex­penses and un­der this pres­sure some are har­vest­ing too early, putting fruit to mar­ket be­fore it is sweet enough to earn con­sumer loy­alty. Nick Pol­lock be­lieves more work should be done on en­sur­ing fruit ma­tu­rity stan­dards. And he said grow­ers need to work to­gether to get suf­fi­cient control of sup­ply to make an im­pact on lift­ing qual­ity and co-or­di­nat­ing vol­ume through the sup­ply chain.

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