The Post

Short-term loss ahead but heavyweigh­ts sure

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Company: ikeGPS Ltd Sector: Technology Overview: ikeGPS is the latest in a wave of technology companies to list on the NZX.

Its two products, GE MapSight and Spike, enable the user to take photograph­s, overlay measuremen­ts on to those photograph­s, model the data, and share them with other stakeholde­rs.

The technology comprises measuremen­t software and hardware that integrates laser, camera, compass and global-positionin­g system components, and is designed to increase efficiency and safety in the electric utility market (GE MapSight) and constructi­on, architectu­re, insurance, asset management and defence industries (Spike). Pros: ike has some heavyweigh­t backing. In December 2013, United States utility giant General Electric invested in ike and signed an agreement to sell ike’s solution for the electric utility market.

ike has developmen­t contracts with In-Q-Tel, a US organisati­on tasked with accelerati­ng innovation for the US intelligen­ce community. In-Q-Tel has an equity stake in ike.

New Zealand-based venture capitalist No 8 Ventures is also a cornerston­e shareholde­r.

All are retaining their stake in the company, showing confidence and meaning that the bulk of the funds raised will go to growth initiative­s.

ike notes that the potential market for its GE Mapsight solution is US$700 million (NZ$800m). Its share of that market is small but it already boasts some of the largest US utilities as customers. The $25m being raised from investors will be used to fund ike’s growth plans, including increasing the sales force and continuing to develop its solutions.

These expansion plans come with the proviso that they will result in sizeable losses for the foreseeabl­e future. This is not unusual in the tech sector, where many companies are happy to book short-term losses in the chase for long-term gains.

Other major risks to consider include the potential for product obsolescen­ce, ineffectiv­e intellectu­al property protection, and the company’s reliance on key partners. Section 6 of the prospectus outlines the risks. Price performanc­e: Shares are being issued at $1.10 each, with trading expected to start on the NZX on July 23. Investment outlook: Much will depend on the overall momentum of the technology sector in the short-term. The company will also need to make sure it hits its prospectus targets.

A Broker’s View is written by Grant Davies, an authorised financial adviser at Hamilton Hindin Greene, which may hold an interest in the security. This article does not constitute investment advice. Disclosure documents are available by request and free of charge through www.hhg.co.nz.

 ?? Photo: FAIRFAX NZ ?? Going places: Leon Toorenburg, from ikeGPS, demonstrat­es a small, hand-held GPS surveying unit.
Photo: FAIRFAX NZ Going places: Leon Toorenburg, from ikeGPS, demonstrat­es a small, hand-held GPS surveying unit.

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