The Post

Big brands ignore Kiwi consumers


BIG brands such as Tiffany & Co and H&M announced this year they would be joining a growing list of in-demand internatio­nal companies setting up shop in New Zealand.

But what about those that seem to have turned a blind eye to their Kiwi fans?


The Scandinavi­an furniture company is famous for its low-cost, trendy designs, do-it-yourself assembly and forever keeping Kiwis on their toes as to when they may be opening here.

Rumours about Ikea setting up a physical store in New Zealand have been floating around for years, with the latest being an announceme­nt at the end of last year that the company may start taking internet orders and ship here.

It was understood then that Ikea had looked at several store locations but was having trouble finding the right one as it needed to be both large and have good links to transport.

A Facebook fan page dedicated to bringing Ikea to New Zealand expressed disappoint­ment that the new NorthWest Shopping Centre in Auckland did not come with an Ikea.

Many of the page’s more than 17,700 followers took to their keyboards to lament ‘‘Why oh why’’ Ikea was not coming and telling the company to ‘‘hurry up and come to New Zealand!!’’

It is a different story across the ditch, with Ikea Australia country manager David Hood unveiling a plan in July to increase store numbers from eight to about 22 over the next few years.

For now, Kiwi furniture lovers plagued with FOMO (fear of missing out) will just have to buy Ikea products from My Flat Pack, Zoomly and other select furniture retailers.


German-based discount supermarke­t Aldi shook up the Australian grocery market when it opened there in 2005 but that will not be happening anytime soon in New Zealand.

The company announced a chief executive for Australasi­a in November 2014, giving a glimmer of hope that the retailer would be expanding here.

However, a company spokeswoma­n said there were ‘‘no immediate plans to enter the New Zealand market’’.

For Kiwi fans, Aldi’s arrival could not come soon enough if comments on previous Stuff news stories are anything to go by: ‘‘I love Aldi. Please come here sooner rather than later’’, ‘‘Come to Christchur­ch!’’, and ‘‘Aldi and Lidl, they can do to our mafioso supermarke­ts here what they have done to Tesco’s, Sainsbury etc in the United Kingdom.’’


In July this year, Spanish clothing retailer Zara agreed to provide stock to a shop in Auckland, answering the pleas of fashioncon­scious Kiwis craving immediate access to big internatio­nal clothing brands.

But that still has not eventuated, with The Shop in Auckland’s Milford Centre failing to deliver on its promise of offering a wide range of Zara clothing from the beginning of August.


Anyone who has been to the United Kingdom will have noticed Marks & Spencer, or ‘‘Marks and Sparks’’ as it is known by the locals.

The 131-year-old retailer announced two years ago it was looking for suitable spaces in Australia and had appointed two new directors of private company Marks & Spencer (Australia) Pty.

But that turned out to be a bit of an anti-climax, with the Marks & Spencer website remaining the only direct link that its Australian and New Zealand customers have.


While these big overseas players are discountin­g the New Zealand market for now, there are plenty of others who have arrived, particular­ly in more recent years.

The announceme­nt of Swedish fashion retailer H&M’s arrival in 2016 followed the highly anticipate­d opening of British clothing store TopShop in Auckland earlier this year.

More Auckland TopShop stores and a nationwide rollout were on the cards for that retailer.

Victoria’s Secret, known for its glamorous runway lingerie fashion shows and Victoria’s Secret Angels, opened its first New Zealand store at Auckland Airport without the usual fanfare.

Luxury jeweller Tiffany & Co announced in August that it would be opening its first New Zealand store in Auckland’s Britomart later this year.

French perfume and fashion brand Chanel is also reportedly moving into Britomart soon, adding to high-end brands Gucci, Christian Dior, Prada and Louis Vuitton which already breathe glamour and opulence into that city.

 ??  ?? There have been rumours for years that Swedish company Ikea could be coming to New Zealand but it continues to keep Kiwi furniture lovers waiting.
There have been rumours for years that Swedish company Ikea could be coming to New Zealand but it continues to keep Kiwi furniture lovers waiting.

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