Time to show the world Aotearoa’s best
Kiwis are being asked to star in home-made videos as part of the 100% Welcome-100% pure New Zealand campaign, saying ‘‘good morning’’ from around the country.
Videos of Kiwis saying ‘‘good morning world’’ in their favourite places around New Zealand launched last month through the Tourism New Zealand website, with one video showing each day for a year. This is part of the wider 100% pure campaign run by Tourism New Zealand for the past 20 years.
The latest campaign will be live in Australia, China, the United Kingdom, the United States, Germany, Brazil, Argentina, Japan, India, Singapore and Korea.
Gerry Paul, co-founder of Coastella, director of Cupa Dupa and music programmer for some of Wellington’s biggest events, was asked to make one of the first videos. Capital Day asked him for his thoughts on travelling and tourism in the capital.
Why do you think tourists should come to Wellington?
The amazing musicians and artists here, the delightful cuisine, the wild coastline, the awesome craft beers, the coffee, the coffee, the coffee – to experience all of these and more!
What can the Hutt offer tourists?
From the Hutt River trail to Pencarrow Lighthouse, Te Whiti Riser to the the Belmont Trig – the cycling trails, the bush walks, a trip across the harbour on the East by West Ferry and then the quirky cafes like Seashore Cabaret. It’s a wee slice of heaven on our back doorstep and tourists love it, so send them on out – everyone welcome.
Why do you think it’s important this campaign is about the people?
Everyone knows that the scenery and geography in Aotearoa is second to none – but it’s the characters and great people who live here that tell our unique story.
Your favourite thing to do here?
I love heading out spearfishing on a Saturday morning to catch some fresh kaimoana on the south coast or out Makara way. Fish, paua and crayfish right on our doorstep.
Long term, what do you hope this campaign will achieve?
Raise awareness of how diverse Aotearoa is and just how many cool spots there are to see with so many interesting people to meet.