Win a share of up to $500,000 Stuff advertising
The Paper Planes is back, awarding the best in creativity from Kiwi advertisers and brands.
Entries are now open for a competition awarding a share of $500,000 advertising for New Zealand’s most creative advertisers and brands to spend across Stuff ’s print and digital portfolio.
The Paper Planes is back for a second year, with 2021 entries to be judged by New York-based global advertising icon Cindy Gallop.
“We love the celebration of the brands that capture our attention and imagination through really clever and innovative print-led advertising concepts” Andy Symons, Stuff chief revenue officer
Stuff chief revenue officer Andy Symons says the awards offer a real chance for creativity to take flight.
“We love the celebration of the brands that capture our attention and imagination through really clever and innovative print-led advertising concepts that are brought to life in an integrated, effective and impactful way,” he said.
Last year’s winning entry - from Texas Chicken’s advertising agency Rainger & Rolfe - was the simple but innovative ‘Seriously Spicy’ campaign, which featured a chicken drumstick-shaped hole burnt through layers of newspaper.
Texas Chicken general manager Tyler Stead said winning the competition and the advertising spend was a huge help
in a year like no other.
“Having a strong newspaper presence throughout 2020 has definitely contributed towards our growth.
“It’s helped expand who we’re talking to, build our brand and solidified our quality chicken credentials.”
Gallop, a global advertising titan, whose ‘Make Love Not Porn’ Ted Talk is
listed as one of their most-talked-about presentations, said in a video to launch The Paper Planes that she was thrilled to be “shining a spotlight on the very best work from New Zealand advertisers.”
“I cannot wait for you to submit your very best creative and innovative printled concepts that can be brought to life in an integrated way.”
Gallop will join (virtually) The Paper Planes Awards Breakfast in May 2021, to deliver a keynote on the future of advertising in news media, and the critical importance of trust, before announcing the winners.
“The only way I could be more thrilled is if I could be there in New Zealand with you,” she said.
Submit your entry before Monday 19th April, 2021 for your chance to win a share of $500,000 worth of advertising across Stuff’s print and digital portfolio.
Then try out our junior crossword, which is intended for kids of all ages.
ACROSS 6.
San Francisco is in this American state (10)
8. Precise (5)
10. Play set to music (5)
13. At once (11)
14. Articles (5)
17. Push roughly (5)
19. Having no paid work (10)
DOWN
1. Molten rock flowing from a volcano (4)
2. Birthday present (4)
3. A spinning toy on a string (4)
4. A joint in your leg (4)
5. Unable to move some of your body (9)
7. Very tasty to eat (9)
Make butter with this (5)
11. A piece of material to cover a hole (5)
12. Baby goat (3)
15. Organs of sight (4)
16. Drinks slowly (4)
17. Black stuff in chimneys (4)
18. Unlock (4)
What’s better than one UFC title? Two, of course, and UFC middleweight king Israel Adesanya will attempt to earn double champion status when he meets Jan Blachowicz for the light-heavyweight belt tomorrow. Here’s all you need to know about UFC 259 in Las Vegas.
What’s at stake?
For Adesanya, a place in the most exclusive UFC club. The undefeated Nigerian-Kiwi has moved up a weight class in a bid to add the light heavyweight title to his middleweight crown, which is not on the line in this bout. If successful, Adesanya (20-0) will become just the fifth UFC fighter to hold two belts simultaneously, alongside Conor McGregor, Daniel Cormier, Amanda Nunes and Henry Cejudo. He would be the eighth UFC fighter to win championships in multiple weight classes.
After long-time light-heavyweight king Jon Jones vacated the title to move to heavyweight, Blachowicz (27-8) took his place courtesy of a second-round TKO of Dominick Reyes last September. Blachowicz has flown under the radar but even though this is not Adesanya’s regular division, his stock would raise significantly if he became the first man to topple ‘The Last Stylebender’.
Who is Jan Blachowicz?
The 38-year-old Polish fighter’s rise to the top is a lesson in persistence. With a background in Muay Thai and Brazilian jiu-jitsu, of which he is a black belt, Blachowicz made his pro MMA debut in 2007. After crafting a 17-3 record in well-regarded Poland promotion KSW, Blachowicz signed with the UFC in 2014 but things didn’t entirely go to plan.
While he won his promotional debut against Ilir Latifi, Blachowicz went on to lose four of his next five fights over a two-year period. But a return to his former coach Robert Jocz triggered a change in fortune and he has barely put a foot wrong since. Blachowicz has won eight of his last nine bouts, avenging losses against Jimi Manuwa and Corey
Anderson, with other notable victories over Luke Rockhold, Ronaldo Souza and Reyes.
His overall record reads 27-8, with eight wins via knockout and nine submissions.
Where will the fight be won and lost?
The big question is how Adesanya handles the step up from the 84kg to the 93kg division. Blachowicz often refers to his ‘‘legendary Polish power’’ and when he lands one of his big right hands, his opponents tend to stay down. But the ever-elusive Adesanya is no easy target.
In that case, a better path to victory for Blachowicz may be to fall back on his jiu-jitsu, try to use his strength advantage to wrestle Adesanya to ground and test the Kiwi’s ground game, which none of his previous opponents have been able to do.
Adesanya is no stranger to heavier weight classes, having competed as high as heavyweight in kickboxing. Interestingly, he has opted against bulking up and will enter the bout around his walkaround weight. That’s a clear indicator he will look to use his superior speed, footwork and striking to expose Blachowicz over the course of the fight.
Adesanya holds a 5cm advantage in both height and reach. But with bouts at the UFC Apex held in a slightly smaller octagon than usual, that could aid Blachowicz’s attempts to close the distance.
Are there any other Kiwis on the card?
Adesanya will be joined by two of his City Kickboxing team-mates, seventh-ranked flyweight Kai KaraFrance and UFC debutant Carlos Ulberg. Following last year’s loss to Brandon Royval, Kara-France (21-9) is out to prove he remains a contender in the division against Brazilian Rogerio Bontorin (16-2), who is one spot behind the Kiwi.
Fresh off his knockout performance on Dana White’s Contender Series, which earned him a UFC contract, exciting prospect Ulberg (3-0) begins his climb up the light-heavyweight ranks against American Kennedy Nzechukwu (7-1).
What are the other big bouts?
With three title fights and several other top-10 contenders in action, UFC 259 is an early contender for the biggest card of the year.
Along with Blachowicz-Adesanya, Amanda Nunes puts her featherweight belt on the line against Aussie Megan Anderson in a co-main event, while bantamweight champion Petr Yan takes on No 1 contender Aljamain Sterling.
Among the other high-profile bouts, Thiago Santos and Aleksandar Rakic meet in a top-five lightheavyweight matchup.
How to watch?
The main card, which starts at 4pm (NZT), will be shown on Sky TV’s payper-view channel for $39.95. Coverage of the prelims kicks off at 2pm on ESPN.
Joseph Parker’s next coach will be a proven international and there is a real rush to get the appointment done. Parker and long-time trainer Kevin Barry amicably ended their eight-year partnership yesterday, a rollicking ride that netted the WBO heavyweight title and took them around the world gaining both global respect.
But it had grown stale, a longdistance relationship strained by Parker’s natural devotion to his young family in New Zealand and made almost unworkable with the global pandemic hitting travel so hard with Barry’s base in Las Vegas.
With Parker adamant he can still be a force in the elite core of the glamour division, he felt it was time to get a fresh voice in his corner.
This is a make-or-break call by the 29-year-old who will have only one more push at the belts, given his repeated promise to walk away from the game at a relatively young age and with his faculties intact.
No new trainer has been appointed as yet and the search is heating up.
Parker has the chance to fight rugged British fighter Derek Chisora on May 1, meaning real urgency around the need to lock in a coach.
That fight is only eight weeks away – pretty much a minimum time for a training camp. Parker has proven in the past he likes to back up quickly, though he was caught out by rushed preparations to fight Dillian Whyte at short notice in 2018 and paid the price with a loss from which he has never recovered in terms of getting top-level opponents.
Given that has been on the cards for a while, it’s hard to imagine the move to part with Barry was a spurof-the-moment decision.
Parker must not go for a stop-gap measure here. He needs and deserves another world-class voice in the gym and his corner. The appointment must be decisive and permanent.
The New Zealand market simply doesn’t have anyone in the class required to get Parker back into title contention. A local trainer would be a backwards step.
With rankings of No 3 with the WBO, No 6 with the IBF and No 7 with the WBC, Parker should be a sought-after commodity for any trainer with a proven record and yearning for a heavyweight assignment.
It will be fascinating to see who comes out of the woodwork and how they look to manage a new
relationship in these unusual times.
Reinventing Parker will be a stimulating challenge.
The biggest criticism around his game has been a supposed lack of power against top-drawer opponents.
Barry did wonderful stuff in working around that. He has made Parker a shrewd fighter, able to accumulate points to win in different ways as his 28-2 record proves, with Barry involved with all but the first
four fights of the Kiwi-Samoan’s professional career.
With his rock-solid jaw and good fitness, going the distance has never been an issue for Parker.
Fresh ideas and methods, and a
new voice, now seem crucial to motivate Parker.
Too often in recent years we have heard Parker air his frustrations after bouts at not being able to implement training techniques and plans into fights.
This will have been the toughest decision of Parker’s career.
Barry has been a father figure to him, opening his house to the shy young Polynesian giant in 2013 and helping shape the smiling persona that has made Parker so popular outside of the ring.
They can be justifiably proud of their partnership, the most productive in New Zealand boxing history and one that has set Parker up for life.
This is not a panic move or a crisis call by Parker, and not one that should reflect poorly on Barry.
But the next decision by Parker may be even tougher. He must get it right – he needs the best trainer he can get, and quickly.
‘‘Parker . . . needs and deserves another world-class voice in the gym and his corner.’’