The Press

Poor advertisin­g market hits Fairfax profit

- Jason Krupp

Fairfax Media, which publishes The Press and last year floated Trade Me on the NZX, has reported a 41 per cent drop in first-half profit, with subdued advertisin­g markets on both sides of the Tasman weighing on earnings.

The Australian media company said net profit for the six months ending December 25 fell to A$96.7 million (NZ$124M), reflecting a 5 per cent drop in revenue to A$1.23 billion, and impairment and restructur­ing charges of A$39m.

Stripping out these significan­t items, the company produced an underlying profit of A$135.7m, down from A$172.3m in the same period last year.

‘‘While the results are disappoint­ing, over the last six months Fairfax Media has driven change through the business and we have done it in the midst of a severe cyclical downturn in our major markets,’’ managing direc- tor Greg Hywood said.

He was referring to the company’s ‘‘Fairfax of the Future’’ turnaround plan which aims to save A$170m over three years by streamlini­ng operations geared to support a print dominant environmen­t.

The plan ‘‘recognises that many parts of our business were built at a time when the newspaper was king and print and classified advertisin­g was the biggest drivers of our business success,’’ said Hywood.

Breaking down sales by segment, revenues at its metropolit­an media operations fell 6.3 per cent, regional media fell 1.4 per cent, printing operations fell 10.5 per cent, while New Zealand media and broadcasti­ng revenues declined 8.1 per cent and 8.3 per cent respective­ly.

Within these headline figures, the company said it saw additional digital sales traction, with revenue across the group up 14 per cent to A$189.8m.

Funds raised through

the partial float of online auctioneer Trade Me were used to pay down A$361m worth of debt.

Net debt stood at A$1.12 billion at the end of December, down from A$1.5b in June, and A$1.6b a year ago. An interim dividend of A2c a share was declared, up 33 per cent.

Fairfax said it would continue to be affected by tough economic conditions in its primary markets, with advertisin­g revenues in January 7.5 per cent lower than a year earlier.

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