Cancer ‘cures’ mislead

Two alternative therapy websites made unsubstantiated claims about treatments, including that they could cure cancer, the Advertising Standards Authority’s complaints board says.

Give Me Life and Magnetic Magnets were found by the board to have misleading advertisements as no evidence could be found to support their claims.

Give Me Life had two complaints upheld against its alternative cancer treatments known as ‘‘The Breuss Cancer Juice’’ and ‘‘Essaic Tea Treatment.’’

Both products were reported on the website as being able to ‘‘exert a deathblow on cancer’’.

The juice would ‘‘heal chronic and degenerative illnesses’’, while the tea would ‘‘attack cancer from all angles to destroy the tumour tissue’’.

The board said these were strong claims that required robust substantiation which Give Me Life had not provided.

The board said Magnetic Magnets did provide some substantiation of its claimed properties of the magnets but it was insufficient to support the strength of the claims.