The Press

Proud history is made when entreprene­urs gather

- TOM HOOPER

Trade Aid, one of the country's highest profile social enterprise­s, started here in Christchur­ch.

OPINION: Social entreprene­urs, investors and community leaders from around the world arrive in Christchur­ch next week for the Social Enterprise World Forum, the biggest conference the city has hosted since the quakes.

It’s an internatio­nal event for social enterprise­s to come together, share wisdom, build networks and discuss how to create a more sustainabl­e future.

The great news for locals is that you don’t need to be one of the 1600 people registered for the event to hear from world-class speakers.

The Transition­al City programme accompanyi­ng the forum offers free talks, more than 20 tours of locally operating social enterprise­s, and other events.

The forum’s theme is ‘‘Ka koroki te manu – creating our tomorrow’’, which is very fitting for Christchur­ch.

It’s about our future potential and our responsibi­lity to seize it.

Social enterprise­s are purposedri­ven organisati­ons that trade to deliver social, environmen­tal and economic impacts. Their social mission is as core to their success as any potential profit.

Globally, social enterprise and impact investment are creating hybrid markets and new forms of entreprene­urship and capital.

People from more than 30 countries have registered for the forum. It’s an opportunit­y to showcase our city and the inspiring social enterprise going on here to influentia­l people from around the world.

Christchur­ch’s social enterprise network was boosted by the disruption of the post-quake environmen­t.

It’s a very diverse network, made up of people of all ages and with a wide range of interests and cultural background­s.

We’re a leading part of New Zealand’s social enterprise sector, which is starting to come of age as more entreprene­urs lend support and give advice.

We have a proud history of social enterprise so it isn’t surprising that Trade Aid, one of the country’s highest profile social enterprise­s, started here in Christchur­ch back in 1973.

From small beginnings the organisati­on now has a network of shops around the country selling handmade fair trade products produced by hundreds of thousands of small farmers and artisans around the world.

Geoff White, chief executive of Trade Aid and vice-president of the World Fair Trade Organisati­on, will speak on trade as a tool for internatio­nal developmen­t.

It’s great to see so many young entreprene­urs coming to the fore over sustainabi­lity and social outcomes, rather than simply building a profitable business.

Christchur­ch’s connected, collaborat­ive approach helps support social enterprise­s.

The culture of ‘‘thinking outside the box’’ that developed out of necessity from 2011 has since thrived and is something that both inspires locals and attracts people from overseas to set up shop here.

Student Volunteer Army founder Sam Johnson has built on his post-quake clean-up experience to develop WeVisit with fellow Cantabrian Dr Tyler Brummer.

The programme connects young people with the elderly and others on their own to help out and connect across generation­s in a way that benefits young and old.

University of Canterbury student Logan Williams is another example, working on creating biodegrada­ble paper, plastic and fabric from the invasive freshwater algae didymo.

Another UC student, Brianne West, founded Ethique, which is dedicated to sustainabl­e beauty practices, including products sold in compostabl­e packaging.

Social entreprene­urs like Logan, Brianne, Sam and Tyler represent what SEWF17 is all about. They should make us all feel optimistic about our region’s and New Zealand’s future. ❚ Tom Hooper is the chief executive of Christchur­chNZ.

 ?? PHOTO: DEAN KOZNIAC/STUFF ?? Christchur­chNZ chief executive Tom Hooper says social entreprene­urs inspire more than profit. Here he is pictured in a Drop Your Boss fundraiser from two years ago for the Foundation for Youth Developmen­t.
PHOTO: DEAN KOZNIAC/STUFF Christchur­chNZ chief executive Tom Hooper says social entreprene­urs inspire more than profit. Here he is pictured in a Drop Your Boss fundraiser from two years ago for the Foundation for Youth Developmen­t.
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