The Press

Progress as Google ceases tax offshoring

- TOM PULLAR-STRECKER

Google has removed a bone of contention over its tax affairs by agreeing to record the revenues that it earns from selling advertisin­g in New Zealand locally, rather than via overseas tax jurisdicti­ons.

The change matches a similar commitment made by Facebook in December.

Google said in a letter to Parliament’s finance and expenditur­e select committee – which is considerin­g changes to tax rules that apply to multinatio­nals – that it was changing the structure of its business in New Zealand.

At present, the company bills Kiwi customers from Singapore, but will in future book sales via its New Zealand subsidiary.

The change will see at least tens of millions of dollars that had previously gone directly overseas routed through its Auckland-based business.

Tax experts have warned that such changes, while likely to be positive for the taxman, may not necessaril­y amount to a huge bonanza for the Inland Revenue Department in situations where companies add relatively little value to their products or services in New Zealand.

Neverthele­ss, Revenue Minister Stuart Nash welcomed Facebook’s commitment to book revenues, locally, instead of in Ireland, in December.

Nash – who is travelling in Mexico – said then that he hoped more multinatio­nal companies would follow Facebook’s lead.

He confirmed that was one goal of the Taxation (Neutralisi­ng Base Erosion and Profit Shifting) Bill that was introduced into Parliament on December 6.

Work on the tax bill began before the election and stemmed from the Beps project that the Organisati­on for Economic Cooperatio­n and Developmen­t kicked off in 2008 to stamp out multinatio­nal tax rorts.

Google’s New Zealand policy manager, Ross Young, told the

select committee that the company had a relatively small presence in New Zealand with its team of about 30 staff members, most of whom were in Auckland providing support to customers who bought advertisin­g with Google.

‘‘Noting the desire of seeing New Zealand-sourced income booked locally, we are pleased to advise the committee that Google intends to shift to a new operating model in New Zealand,’’ he said.

‘‘This will increase transparen­cy on the revenue generated by our business in New Zealand.’’

Microsoft – which is another technology multinatio­nal company that has used a so-called ‘‘agency’’ model to structure some its New Zealand operations – has not yet commented on whether it will also follow suit.

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 ?? PHOTO: GETTY IMAGES ?? Google has previously billed Kiwi customers from Singapore.
PHOTO: GETTY IMAGES Google has previously billed Kiwi customers from Singapore.

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