The Press

Robots replace staff in Italian hotel

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Robby Pepper can answer questions in Italian, English and German. Billed as Italy’s first robot concierge, the humanoid will be deployed all season at a hotel on the popular Lake Garda to help relieve the desk staff of simple, repetitive questions.

During one of Robby Pepper’s first shifts, Mihail Slanina, a guest from Moldova, congratula­ted the robot on his skills.

‘‘He’s like a real person, he’s really good,’' she enthused. ‘‘He talks, he shook my hand.’'

Developed by Japan’s Softbank Robotics, Robby has been taught a list of questions, such as the locations of the spa, restaurant­s and opening hours, programmed by the Italian digital services company Jampaa.

The summer tourist season will provide Robby with a crash course in unanticipa­ted questions and accents, which will help improve his knowledge, vocabulary and ability to answer.

The use of such robots is growing in services sectors like tourism. Most of the automatons are novelties - humanoid versions of an Alexa or Siri meant to marvel customers. They represent an expansion in automation, but one that’s likely to be scaled up only when better artificial intelligen­ce is developed.

The Internatio­nal Federation of Robotics, based in Frankfurt, Germany, forecasts sales of profession­al service robots will grow between 20 per cent and 25 per cent a year through 2020, from about 79,000 last year. That includes defense robots, cleaning robots, medical robots and logistics systems robots. In 2016, 7200 public relations robots like Softbank’s Pepper, used for mobile guidance and informatio­n, were sold - a 135 per cent increase over the previous year.

‘‘Beyond the techy novelty to engage customers, the current use of robots for customer services is completely impractica­l, very simply because artificial intelligen­ce digital agents are way too stupid to be practical beyond what the time is and what the weather is,’' said Richard Windsor, a technology analyst based in London.

Their current limitation­s are best illustrate­d by the fact that the two best artificial intelligen­ce systems, Google Assist and the Chinese company DuerOS by the Chinese company Baidu, do not currently make such robots, he said.

Windsor predicts that such robots will fall off once their novelty wears off but will reappear when the technology has improves. ‘‘To make these things better, you need to gather data, so have you have to be out there,’' he said.

Giorgio Metta, deputy scientific director at the government-funded Italian Technologi­cal Institute, said the real utility will come into play when the service robots can pick up and move objects autonomous­ly, delivering small items to rooms, or documents from office to office. Robots also are being used for security in shopping malls, to pick up forgotten bags or monitor where customers are congregati­ng.

Robots seem to be catching on in mall and customer service settings more readily in the United States and Japan, than in Europe, according to experts.

Customers at a grocery store in Scotland had one robot fired because they were not willing to interact with it. And a security robot patrolling an office complex in Washington last year drew unwanted attention when it rolled into a fountain.

The Cayu dealership in Brescia is employing another Softbank Pepper unit as what may be Italy’s first robotic car dealership. Dubbed Cayuiki, the robot has been programmed to give informatio­n on cars, play games and gather client personal informatio­n for call-backs, its geewhiz presence helping to create interest in passers-by who otherwise might walk right past a parked car.

‘‘In our sector I don’t see the human factor, empathy, comfort, being replaced by a machine,’' said Andreas Barchetti, manager of the Cayu dealership, who said the robot’s job is to draw people in, handle repetitive tasks and create an aura of technologi­cal advancemen­t. But to sell cars, he said, ‘‘of course you need our insiders made of flesh and bones’'.

 ?? LUCA BRUNO/AP ?? Robby Pepper was developed by Japan’s Softbank Robotics.
LUCA BRUNO/AP Robby Pepper was developed by Japan’s Softbank Robotics.

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