It is interesting to read that another major charity has been established in post-earthquake Christchurch. First we had the Maia Health Foundation and now The Christchurch Foundation. The manner in which it intends to operate is not new. Building relationships between organisations and individuals which speak directly to them and/or their clients and staff, to quote chief executive Amy Carter, is known as cause-related marketing.
The Deed of Trust talks of establishing and administering separate named funds to fulfil the wishes of donors. That is known in the fundraising industry as donor-advised funds. No doubt the foundation will be of benefit to Christchurch in the long run but let us not forget that this is yet another taxpayer-subsidised charity. The donations of $2.5 million to Tu¯ ranga by TSB, Spark and Southbase will reduce the tax liabilities of those entities by as much as $700,000 as such donations can be claimed as deductible items.
What we seeing here is Keith Holyoake’s vision from 1962, to encourage a greater degree of community self-help and initiative.
Michael Gousmett, Rangiora
Ian Orchard, Papanui