The Press - - Opinion -

It is in­ter­est­ing to read that an­other ma­jor charity has been es­tab­lished in post-earth­quake Christchurch. First we had the Maia Health Foun­da­tion and now The Christchurch Foun­da­tion. The man­ner in which it in­tends to op­er­ate is not new. Build­ing re­la­tion­ships be­tween or­gan­i­sa­tions and in­di­vid­u­als which speak di­rectly to them and/or their clients and staff, to quote chief ex­ec­u­tive Amy Carter, is known as cause-re­lated mar­ket­ing.

The Deed of Trust talks of es­tab­lish­ing and ad­min­is­ter­ing sep­a­rate named funds to ful­fil the wishes of donors. That is known in the fundrais­ing in­dus­try as donor-ad­vised funds. No doubt the foun­da­tion will be of ben­e­fit to Christchurch in the long run but let us not for­get that this is yet an­other tax­payer-sub­sidised charity. The do­na­tions of $2.5 mil­lion to Tu¯ ranga by TSB, Spark and South­base will re­duce the tax li­a­bil­i­ties of those en­ti­ties by as much as $700,000 as such do­na­tions can be claimed as de­ductible items.

What we see­ing here is Keith Holyoake’s vi­sion from 1962, to en­cour­age a greater de­gree of com­mu­nity self-help and ini­tia­tive.

Michael Gous­mett, Ran­giora

Ian Or­chard, Pa­panui

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