Ikea expands to a dozen new markets – but not NZ
Ikea plans to expand to about a dozen new markets in the coming years, including branching into South America, as the Swedish furniture giant aims to reach a total of 3 billion potential customers by 2025. The company will in the coming decade open nine stores in Chile, Colombia and Peru and expand online through a new franchisee called Falabella. Inter Ikea, which owns the Ikea concept and is the worldwide franchisor, said the company also plans to start selling its products in Mexico, Estonia, Ukraine, Puerto Rico, Oman, Luxembourg, Macau and the Philippines. An Ikea spokesperson said: ‘‘We do not currently have confirmed plans to open a store or sell online in New Zealand.’’ Ikea’s stores, which can be found in more than 50 markets, welcomed 957 million visitors in the last fiscal year. Ikea now has online stores in 35 markets.