Sweet brekkie crushes craving

Snack fiends are being told that if they want to cut down on the treats, they should start their days on a sweet note.

A first-of-its-kind study from the University of Otago suggests people who are exposed to sweet smells or tastes with breakfast are significantly less likely to snack on sweet things throughout the day.

Study participants either ate a plain portion of oats, or one with a sweet aroma, similar to vanilla essence.

Food journals over five days showed those exposed to sweet smells ate significantly fewer sweet foods than the other participants.

Study co-author Dr Mei Peng said it showed the power of human senses on food choices.

‘‘For a long time people think it [craving] is about liking things, but research suggests eating isn’t limited to just liking. Some people eat and don’t know why.

‘‘Sensory cues, like smell – there is more and more evidence that it possibly has a bigger influence on what we eat.’’

Study participants reported similar satisfaction levels with their oats, scented or scentless, but those who ate with a sweet scent ate ‘‘significantly less sweet and more savoury snacks throughout the day.’’

Participants did not compensate for the reduction in sweet snacking, with the study reporting overall snack intake remained the same.

Far from indicating people should load up on sugary cereals, Dunedin-based dietician Helen Gibbs said the study reinforced the adage that if you deprive yourself of foods, ‘‘the food will decide it wants you.’’

‘‘If we say we shouldn’t have things, it becomes very physically powerful.

‘‘Food is supposed to be enjoyed. My breakfast this morning was porridge with raisins for sweetness, and milk powder to make it creamy.’’