Rethinking the bra for comfort, health
Discover a world where comfort meets support with the introduction of the revolutionary Beauty Bra, heralded by Marlene Dent, professional bra-fitter and owner of Fit 4 U.
Tired of traditional underwire bras that pinch around the rib cage and dangle uncomfortably from the shoulders, yet never deliver the 'uplift' effect they promise? Marlene can empathise as she’s seen countless clients walking through her door, with these complaints and more.
The truth, according to Marlene, is that the underwire is primarily designed to give structure to the garment, not necessarily to provide an ‘uplift’ effect. Not only are underwire bras uncomfortable, but their design flaws can lead to issues such as strain on the shoulders, neck, and back, which in turn, can result in poor posture, reduced circulation, fatigue, and even headaches.
Marlene's own quest for comfort ended when she discovered the Beauty Bra, which she fondly recalls as "a revelation". Designed ingeniously without underwires, but with built-in 'shelves' for support, the Beauty Bra offers a fresh take on bra design.
Originating in the US and making waves in New Zealand for over two decades, these bras offer the perfect balance between support and comfort, and they're now available through Fit 4 U.
Available in two styles, the ‘Classic’ and the ‘Smoothie’, the Beauty Bra caters to the diverse needs and body types of women. The ‘Classic’ bra, designed for women with larger busts or wider rib cages, goes up to size K. The ‘Smoothie’ bra, on the other hand, is perfect for women with smaller busts and slender physiques, offering a smooth profile that pairs well with lighter clothing.
Marlene confidently vouches for the exceptional quality of both bra fitting styles, emphasizing their longevity.
"They might cost a little more," she acknowledges, "but they'll outlast your average bra by up to three times."
Besides offering improved comfort, the right bra can enhance posture, make clothes look more flattering, and boost your confidence.
"Every woman deserves to look and feel her best," Marlene believes, "And I'm proud to be associated with a product that delivers that."
Marlene values the importance of personalised fittings and offers them in a dedicated room at her home. She warmly invites you to bring a friend or a support person, ensuring you find the perfect fit in a comfortable and relaxed environment.
Halswell consultant
For the convenience of Christchurch residents living in the southwestern suburbs, Fit 4 U now has a consultant in the Halswell area too. Esther Rokk has many years of experience in fitting the Beauty Bra and has experience in the fitting of women who have undergone a mastectomy or any other type of breast surgery.
Esther also has an excellent range of breast forms that work wonderfully well with the Beauty Bra. She is Ministry of Health registered so will take care of any claims.
To seek an expert opinion and finally bid farewell to discomfort, book a no-obligation appointment with Marlene Dent at Fit 4 U on 03 3526 601 or Esther Rokk on 021 167 4537 today.