Consultant to help make Southland place to be
An independent consultant has been employed to develop the Southland Murihiku Destination Strategy for 2018-28. Stafford Strategy has been appointed to advance the strategy and will work alongside Venture Southland to implement it across the region. Albert Stafford, company director for Stafford Strategy, said his team was looking forward to working alongside key partners to develop a plan for destination management in Southland. The region has seen significant growth in the tourism sector since setting the goal of $1 billion in tourism revenue by 2025, with a 23.5 per cent increase in tourism spend since July 2015. Venture Southland tourism, community and events group manager Bobbi Brown said the strategy would be essential for Southland to be prepared for the continued tourism growth that was projected.