Mickey’s mile­stones:

Mickey Mouse is headed for his next mile­stone. The world’s favourite ro­dent is turn­ing 90 and Sky TV is mark­ing the event with a series of shows. We take a look at some of Mickey’s mile­stones.

The TV Guide - - CONTENTS -

We cel­e­brate 90 years of Mickey Mouse.

Mickey Mouse de­buted pub­licly in the short film Steam­boat Willie (Novem­ber 18, 1928), one of the first sound car­toons – but Mickey did not speak un­til his ninth film The Kar­ni­val Kid. His first words? “Hot dogs!”

Walt Dis­ney orig­i­nally en­vis­aged Mickey as a rab­bit called Oswald while he was work­ing at Uni­ver­sal Pic­tures. When he lost the rights to that char­ac­ter, Oswald was trans­formed into a mouse with the help of Dis­ney’s old­est friend – an­i­ma­tor Ub Iw­erks. Dis­ney orig­i­nally penned the name ‘Mor­timer Mouse’, but his wife said it sounded too ar­ro­gant and sug­gested the hum­ble Mickey.

Al­though they don’t live to­gether, Walt con­firmed in 1933 that Mickey and Min­nie are, in fact, hap­pily mar­ried.

Mickey was the first car­toon char­ac­ter awarded a star on the Hol­ly­wood Walk Of Fame. His star was re­vealed on his 50th birth­day – Novem­ber 18, 1978.

Mickey Mouse is one of the most pop­u­lar can­di­dates at the US vot­ing

booths, of­ten used in protest in­stead of ‘none of the above’.

Mickey has un­der­gone a cou­ple of re­brands over time. At first, he was char­ac­terised as a naughty anti-hero, be­fore be­ing given a ‘nice guy’ makeover, in­stead fo­cus­ing on qual­i­ties such as hon­esty, brav­ery, and a serv­ing of hum­ble pie. In 2009, Mickey be­came just a lit­tle bit less friendly in favour of an even more ad­ven­tur­ous and cheeky spirit.

In 2017 the Dis­ney Cor­po­ra­tion, which also owns five film stu­dios, a cruise liner and me­dia fran­chises, had global rev­enues of £41 bil­lion. As Walt Dis­ney said, “I hope we never lose sight of one thing – that it was all started by a mouse.”

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