Get your busi­ness started

Waihi Leader - - News - By ME­LANIE CAMOIN News@wai­

Tau­ranga’s fes­ti­val of in­no­va­tion, Groundswell, is plan­ning a brand new busi­ness start-up work­shop in Waihi Beach.

The fes­ti­val, start­ing on Au­gust 27 to Septem­ber 2 fea­tures a se­ries of work­shops for young en­trepreneurs in a range of in­dus­tries — from tex­tile, hor­ti­cul­ture and de­sign to sus­tain­able in­no­va­tions around the Bay of Plenty.

One of the work­shops, Kick-start your busi­ness, is at Waihi Beach Ho­tel next Tues­day, Au­gust 28.

Fes­ti­val or­gan­is­ers wanted to pro­mote the re­gion and part­nered with Waihi Beach and Katikati res­i­dents Carl Me­nary and Jamie Bell to in­clude the town in their pro­gramme.

Both of them will men­tor the lo­cal work­shop along with five other ex­perts in re­spec­tive in­dus­tries.

Prod­uct and in­dus­trial de­signer at Ro­bot­ics Plus by day, Carl is also de­sign di­rec­tor at Min­now, his wife’s busi­ness, from his Bowen­town home.

He says the three-hour work­shop will fo­cus on the fun­da­men­tals of busi­ness.

“It will be a small and in­ter­ac­tive work­shop lim­ited to 25 ap­pli­cants for peo­ple who are se­ri­ous about start­ing a new busi­ness. Men­tors will give ad­vice on dig­i­tal mar­ket­ing, soft­ware de­vel­op­ment, in­vest­ment tech­nol­ogy, ap­plied sci­ence and more,” he says.

Mov­ing from Christchurch three years ago, Carl says Waihi Beach is a good place for en­trepreneur­ship.

In July 2017, he launched a lo­cal group, Waihi Beach Cre­atives Meetup to help net­work­ing and ex­chang­ing with other cre­ative minds on busi­ness ideas.

In just a year, the group gath­ered around 50 peo­ple sur­round­ing Waihi Beach, Katikati and fur­ther afield.

“We even have peo­ple from Tau­ranga who have joined us as this meet-up ap­peals to a broad mar­ket.

“The ma­jor­ity are in­ter­ested in busi­ness ad­vice be­cause when you want to start a busi­ness, it is hard to be ex­pert in all the as­pects of it. We talk about en­gag­ing cus­tomers on so­cial me­dia [dig­i­tal mar­ket­ing], help­ing pro­mot­ing a prod­uct, find­ing the right mar­ket,” he says.

Carl says Waihi Beach has a good range of self-em­ployed peo­ple work­ing re­motely.

“Self-em­ployed my­self [at Min­now] and as I used to work re­motely for Ro­botic Plus in Christchurch for the last two years, I felt the meet up will be a good way to meet other lo­cals in the same sit­u­a­tion to break the iso­la­tion and col­lab­o­rate on ideas,” he says.

The Waihi Beach work­shop is a one-off op­por­tu­nity for young en­trepreneurs to get started on a busi­ness plan.

“We all have some skills that will help en­trepreneurs shape their idea, un­der­stand their mar­ket, find sup­port and fo­cus on what’s im­por­tant to en­sure the best chance of suc­cess,” he says.

■ Tick­ets are on sale ($30/per­son) on­line at Eventbrite:­ty­our-busi­ness-work­shop-tick­ets-47410321548


Founders of Min­now De­sign Stu­dio, Vic­to­ria and Carl Me­nary.

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