Waikato Times

Brooklyn hipsters saving face with beard transplant­s

- Britain’s The Times

They hail from the trendy neighbourh­oods of Bushwick or Bedford-Stuyvesant, they hold jobs in advertisin­g or web design and they seem the very model of the modern Brooklyn hipster.

Yet there is one thing they lack – and all the skinny jeans and tweed blazers in Williamsbu­rg will not make up the deficit. They need a beard. To remedy this deficiency, increasing numbers of would-be hipsters have begun visiting plastic surgery clinics in Manhattan, to have facial hair transplant­s.

At a clinic near Central Park, Dr Yael Halaas used to fill her days performing Botox injections and facelifts on a largely female clientele. ‘‘But recently we’ve been seeing these young guys in their twenties who want beards,’’ she said.

Some have grown beards with patches missing, and in more ex-

Actor Jake Gyllenhaal sports the beginnings of a hipster beard. Photo: Reuters treme cases Halaas must start from scratch. ‘‘Some men can’t grow a beard, particular­ly certain ethnicitie­s,’’ she said. ‘‘Frequently, Asian men have difficulti­es, and some Hispanic men can also have a hard time to grow one.’’

In Brooklyn eight out of ten hipcats prefer whiskers.

While many clinics offer hair transplant­s as treatment for baldness, transplant­s to the face ‘‘require a more artistic sensibilit­y and technique’’, Halaas said. During the surgery, which takes a day and is performed under local anaestheti­c, hairs are mined from the head, or individual­ly removed and replanted in the face. She might perform 1500 individual grafts ‘‘depending on what we are starting from’’.

Patients often ask her to model their beards ‘‘after musicians from Indy bands whom I mostly haven’t heard of’’, she said. She also gets requests from men who want beards to help them look more like actors Jake Gyllenhaal or Ryan Gosling.

She has performed about 40 such procedures over the past year, and is by no means the only plastic sur- geon in New York now engaged in upholsteri­ng the faces of trendy young men. Several other plastic surgeons have reported the same demand for a procedure that can cost as much as US$7000 (NZ$8400).

The news provoked considerab­le surprise among members of the Gotham City Beard Alliance, a facial hair lobby group.

‘‘I’m looking forward to talking about it at our next meeting,’’ said Joe Minkiewicz, 32, director of product developmen­t at the tech company Prolific Interactiv­e. His beard measures eight inches from lip to tip.

‘‘Hipster culture was meant to be undergroun­d, cutting-edge a couple of years ago,’’ he said. ‘‘Now it’s just like any other culture, and you are going to do whatever you have to, to fit into this mould.’’

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