Cafe turns global

Waikato Times - - Front Page - CAITLIN MOORBY

The pil­low-soft, light and fluffy tex­ture of an Epiphany Cafe donut is go­ing global.

The fran­chise started as a hum­ble fam­ily-owned store down Hamil­ton’s Casabella Lane in 2010.

It has since opened an­other five stores across Auck­land and Hamil­ton with plans to ex­pand across the coun­try and into Asia.

‘‘We be­lieve there is a need we can ful­fil in Asia,’’ gen­eral man­ager for sales and mar­ket­ing Suzanne Gaier said.

‘‘The Tron is our base, it’s where we started and we are want­ing to take this Hamil­to­nian idea and in­ject it into Asia.’’

At this stage the fran­chise is tar­get­ing the Philip­pines, In­done­sia, Malaysia and Sin­ga­pore.

‘‘Our idea is also to bring our core staff mem­bers from New Zealand into Asia and in­ject Ki­wiana that way too.

‘‘The whole idea is to take our Kiwi brand over there and be the Fon­terra of sweet treats . . . as well as pro­vide Kiwi ex­pats with a lit­tle slice of home.’’

But first, the fran­chise has plans to es­tab­lish it­self fur­ther in New Zealand, with cafes planned for Te Rapa, Tau­ranga and pos­si­bly Ro­torua, Welling­ton, Can­ter­bury and Otago too.

Donuts are not all Epiphany Cafe do, but they are its liveli­hood. ‘‘We wouldn’t ex­ist with­out them.’’

It took six months to per­fect the donut recipe, Gaier said. ‘‘It took a lot of trial and er­ror to get that per­fect donut con­sis­tency to some­thing we could roll out to all stores.’’

Casabella Lane is like the pi­lot case study, Gaier said, where they ex­per­i­ment with new prod­ucts.

The cafe has 29 donut flavours which ro­tate reg­u­larly. A lot of the prod­ucts are gen­er­ated from cus­tomer feed­back, Gaier said.

Epiphany Cafe was awarded Peo­ple’s Choice Re­gional Win­ner for the Up­per North Is­land at the Meadow Fresh New Zealand Cafe of the Year awards this year.

‘‘We’ve al­ways known the per­fec­tion of our donut recipe, but to have the back­ing of the pub­lic, it’s huge for our con­fi­dence.’’


Epiphany Cafe’s sales and mar­ket­ing gen­eral man­ager Suzanne Gaier says they aim to be the Fon­terra of sweet treats.

Newspapers in English

Newspapers from New Zealand

© PressReader. All rights reserved.