Cafe turns global
The pillow-soft, light and fluffy texture of an Epiphany Cafe donut is going global.
The franchise started as a humble family-owned store down Hamilton’s Casabella Lane in 2010.
It has since opened another five stores across Auckland and Hamilton with plans to expand across the country and into Asia.
‘‘We believe there is a need we can fulfil in Asia,’’ general manager for sales and marketing Suzanne Gaier said.
‘‘The Tron is our base, it’s where we started and we are wanting to take this Hamiltonian idea and inject it into Asia.’’
At this stage the franchise is targeting the Philippines, Indonesia, Malaysia and Singapore.
‘‘Our idea is also to bring our core staff members from New Zealand into Asia and inject Kiwiana that way too.
‘‘The whole idea is to take our Kiwi brand over there and be the Fonterra of sweet treats . . . as well as provide Kiwi expats with a little slice of home.’’
But first, the franchise has plans to establish itself further in New Zealand, with cafes planned for Te Rapa, Tauranga and possibly Rotorua, Wellington, Canterbury and Otago too.
Donuts are not all Epiphany Cafe do, but they are its livelihood. ‘‘We wouldn’t exist without them.’’
It took six months to perfect the donut recipe, Gaier said. ‘‘It took a lot of trial and error to get that perfect donut consistency to something we could roll out to all stores.’’
Casabella Lane is like the pilot case study, Gaier said, where they experiment with new products.
The cafe has 29 donut flavours which rotate regularly. A lot of the products are generated from customer feedback, Gaier said.
Epiphany Cafe was awarded People’s Choice Regional Winner for the Upper North Island at the Meadow Fresh New Zealand Cafe of the Year awards this year.
‘‘We’ve always known the perfection of our donut recipe, but to have the backing of the public, it’s huge for our confidence.’’
Epiphany Cafe’s sales and marketing general manager Suzanne Gaier says they aim to be the Fonterra of sweet treats.