As of Wednesday, cigarettes must be sold in plain olive-brown packaging with all tobacco company marketing imagery removed. Graphic antismoking warnings will take up 75 per cent of each carton or pouch. Brand names and product variants may remain on the packets. Distributors have six weeks to move old, labelled stock and retailers have until June 6 to sell it. Cigarette packets will also carry the Quitline logo and freephone number and other information about quitting smoking. The regulations also standardise how the brand name and variant labels look, including where they must be on the pack, what type face and font size and colour must be used. Cigarettes will be sold only in packs of 20 or 25, in standard cardboard packs and loose tobacco in pouches of 30 or 50 grams in standard rectangular soft plastic pouches.