Experienced broadcaster joins Stuff’s Auckland office

Broadcaster and former senior Radio NZ head of content Carol Hirschfeld is joining Stuff.

Stuff editor-in-chief Patrick Crewdson welcomed Hirschfeld to the Stuff team on Twitter, saying she was ‘‘another big boost for our Auckland-based team’’.

Hirschfeld will be the company’s new head of video/audio & content partnerships.

Hirschfeld had a lengthy career as a presenter and producer with both TVNZ and TV3, presenting the news with John Campbell at TV3 and later producing his show Campbell Live.

In 2009 she joined Maori TV as its head of programming and moved to Radio NZ five years later, re-launching Checkpoint as the organisation’s first foray into multimedia programming.

But her position became political in March, after it became known she had agreed to meet with the new Minister of Broadcasting, Clare Curran, in December. Hirschfeld resigned after repeatedly telling her bosses the meeting was coincidental, leading them to inadvertently lie about the meeting to a select committee.

Curran was chastised at the time by Prime Minister Jacinda Ardern.

Hirschfeld said she was looking forward to working for Stuff which had an ‘‘excellent commitment to local journalism’’ and innovation. Younger journalists had much to teach their older colleagues these days about new forms of media. ‘‘Ultimately it is about the journalism but it’s also about being able to tell stories in new and engaging ways.’’

Asked how she would handle the existing content sharing partnership between Stuff and Radio NZ, she said: ‘‘Professionally’’.