Finding out how the millennials think

An opportunity for students to get creative and win $1500 has launched this month nationwide.

Financial advisers LifeCovered announced their Millennials Scholarship to better understand how millennials buy life insurance online.

“We want to appeal to the younger generation with the scholarship,” said LifeCovered financial adviser Will Olsen. “Millennials think in ‘Google terms’ so everything is accessed online. Statistics from other markets show that this age group rarely wants to meet with advisers face-to-face.

“So we want to find out how we earn trust online with that age group and become approachable to them.” The cash prize is open to current full-time undergraduate students in New Zealand, who have a minimum average of a B grade. Students are encouraged to create a 1-2 minute video on how to gain trust with millennials, and submit it online at lifecovered.nz/scholarship before the April 12, 2019 deadline.

■ More information at www.lifecovered.nz/ scholarship