Women choosing walking holidays
Walking holidays are becoming i ncreasingly popular this year, as more people are choosing active holidays and are more focused on wellness – especially women. According to the Association of I ndependent Tour Operators i n the USA, walking is the third most popular type of holiday, just behind city breaks and culture tours. The rise in the popularity of walking holidays is being credited to celebrity hiking in the Hollywood hills. Young female hikers have been inspired by Taylor Swift, Kendall Jenner or Theresa May. Then there are the stars who’ve taken on a serious hiking challenge – Kate Perry hiked Machu Picchu in Peru and Cheryl Cole climbed Mount Kilimanjaro.