Asking Aunty Google can be easier

How to get to the top of Google Search: A practical SEO guide By Richard Conway, Penguin Random House, $35

.. .. .. .. Aunty Google has an answer for everything. Whatever did we do without her? But if you’re a company, business, seller of anything, how do you get eyes on your offering in the midst of the internet jungle?

Here’s a whole book about conquering that vital SEO — search engine optimisation — to cut through the cyber soup. Yes, you could employ a company to help you do that, but it’s cheaper and just as effective to do it yourself…as long as you know how.

Keywords, metadata, searchable content, the anatomy of a web page, catering for mobile users, managing social media, tracking tools. It’s all here.

You need to know how to streamline your website and understand what people are searching for. And the author lives in New Zealand, and has an honours degree in business computing, so it’s all relevant.

So what do you want to ask Aunty today? — Linda Thompson