TAKING MEASURED RISKS
TOYOTA’S C- HR DESIGN, INSIDE AND OUT, WILL CAUSE TALK
The schoolyard economics of trading lunches reflects the earliest point in a person’s life where they have to weigh up the value of what they own.
I was never a big- time player, but would engage in the odd trade behind the bike sheds. Most of the time I was on the money, but not always.
During my first year of intermediate, I blindly agreed to what I thought was the trade of the century; a sandwich constructed on a foundation of crisp white bread, for free.
As I bit in, my teeth tore through a mysterious black tar. The first reaction was one of confusion, immediately trailed by disgust. Reluctantly, I worked my way through the mouthful before smoothly touring the bin, hoping to avoid suspicion.
It was the first and last time I’ve eaten Marmite. But, though it’s clearly an acquired taste, I can understand its value. It’s a foodstuff that challenges you; dares you to embrace it. And for some, nothing else comes close.
Products like Marmite are a rarity in today’s world, and cars are no different. The reason new cars “all look the same” according to your non- car buddies is because car makers don’t want buyers to scare people off with something that is unfamiliar or offensive.
What a surprise, then, that the car maker creating one of the most visually challenging cars on the market today — the new C- HR crossover — is Toyota.
Every day I spent with the twowheel drive and all- wheel drive C- HRs ( depicted in Electric Teal and Ink Black respectively) was punctuated by the discovery of something new. The deep