Slap sun sense on to yourself with wearable UV tracker

A world-first consumer wearable UVlevel monitor will be hitting the Kiwi beach this summer. My UV Patch is a small, thin, high-tech adhesive device that tracks sun exposure and reports back to its wearer via a smartphone app.

Developed by the science and innovation hub of the world’s biggest beauty company, L’Oreal, it delivers personalised readings.

These are based on skin tone and used to provide on-screen warnings when it is time for the wearer to top up on sunscreen or cover up to minimise skin cancer risk.

The flexible device contains photosensitive dyes, and can be worn in the water. It will be sold here through dermatologists and pharmacies for $49.99.

My UV Patch, by La Roche-Posay, launched to widespread interest in Europe last year. Its arrival here, from December 1, coincides with the launch of the La Roche-Posay brand into the New Zealand market.

The French skincare institution, with a strong sunscreen and sensitive skin portfolio, is a L’Oreal subsidiary company.

The global vice-president of the L’Oreal Tech Incubator, Guive Balooch, told the Weekend Herald the device was “a fun and easy way to increase awareness of UV absorption and it’s been [specifically] designed to integrate into an active lifestyle.”

The patch also allows for visual monitoring, with its multi-coloured tiles changing shade to indicate UV exposure.

Use in conjunction with the app is recommended, however, as being the most accurate way to understand how much UVA and UVB has been absorbed.

It is described as “single-use wearable” and adheres to the skin for 3 to 5 days, including through showering and swimming.

Balooch says the sensor retains accuracy throughout its stick-on life.