Once in a life­time beach­side block hits mar­ket

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One of the last un­de­vel­oped beach­front blocks near Mt Maun­ganui is set to go un­der the ham­mer.

Bay­leys sell­ing agent Janelle Gan­ley said she ex­pected de­vel­op­ers or rich­lis­ters look­ing to build a dream home to pay mil­lions of dol­lars for the land.

Owned by the same cou­ple for the last 50 years, the 1583sq m block at 313 Ocean­beach Rd is one of only two large va­cant beach­front blocks left along Mount Maun­ganui’s fa­mous beach. It has a coun­cil val­u­a­tion of $4.1m — more than four times the $874,000 me­dian price of homes in Tau­ranga, ac­cord­ing to QV.

Gan­ley said she ex­pected the block to sell at its Fe­bru­ary 20 auc­tion for a much higher price than its coun­cil val­u­a­tion be­cause it was a rare and large slice of land.

With most other blocks along the beach­front sub­di­vided into mul­ti­ple sec­tions, she said a developer would be most likely to buy the land so it could also be sub­di­vided. “How­ever, there is of course the pos­si­bil­ity that it will be bought to ac­com­mo­date one grand dwelling,” she said. Gan­ley said three other beach­front prop­er­ties along Ocean­beach Rd with homes or small baches on them had sold last year for prices be­tween $4.5m-$6m.

Lo­cals of­ten didn’t re­alise the land at 313 Beach­front Rd was pri­vately owned be­cause it had be­come over­grown with bushes and dot­ted with po­hutukawa, mak­ing it look like a pub­lic re­serve, she said.

It also sat next to a pub­lic walk­way from the road to the beach.

The own­ers orig­i­nally bought the site half a cen­tury ago with the idea of one day build­ing their re­tire­ment home on the site.

In the 1970s, the mar­ried cou­ple had cleared the land in prepa­ra­tion for the start of build­ing work but didn’t progress their plans any fur­ther than that, in­stead de­cid­ing to re­main liv­ing where they were.

Gan­ley said a one-bed­room Ki­wiana-style bach on a smaller 826 sq m of land just a few hun­dred me­tres away on Ocean­beach Rd had sold preauc­tion in Novem­ber for a mul­ti­mil­lion-dol­lar sum.

Like the 313 Ocean­beach Rd site, it had also been owned by one fam­ily for 50 years.

Ben Leahy One of the last va­cant beach­front blocks near Mt Maun­ganui has gone up for sale. It has a CV of $4.1 mil­lion.

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